中国共产党运用媒体能力建设研究

发布时间：2018-03-28 10:01

  本文选题：中国共产党　切入点：运用媒体　出处：《湖南师范大学》2017年博士论文

【摘要】：中国共产党运用媒体能力建设的理论依据主要有马克思、恩格斯的人民报刊思想,列宁关于无产阶级政党运用媒体宣传并加强管理的思想,毛泽东关于中国共产党运用媒体要发挥媒体政治功能的思想,邓小平关于中国共产党运用媒体宣传要坚持正确政治方向与原则的思想,江泽民关于中国共产党应对新媒体“积极发展,加强管理,趋利避害,为我所用”的思想,胡锦涛关于党提高媒体舆论引导能力的思想以及习近平关于党和政府主办媒体必须姓党的思想。中国共产党运用媒体能力建设的历史考察主要分建党初期、土地革命战争时期、抗日战争时期、解放战争时期、新中国成立后至改革开放前、社会主义现代化建设新时期六个时期进行考察。通过历史考察总结了中国共产党运用媒体能力建设的特点与经验教训,其特点在于中国共产党运用媒体能力建设的形式日益多样化,中国共产党运用媒体能力建设的功能日趋全面化,中国共产党运用媒体能力建设的要求日趋严格化。新时期中国共产党运用媒体能力建设的主要内容包括:中国共产党运用媒体塑造良好形象的能力建设,中国共产党运用媒体引导舆论的能力建设,中国共产党善于同媒体打交道的能力建设,中国共产党在突发事件中媒体应对的能力建设,中国共产党运用媒体对外传播的能力建设。中国共产党运用媒体能力建设的现实挑战有六个方面:一是政党与媒体关系的变化对中国共产党运用媒体能力建设的挑战,二是多元化社会的政党政治对中国共产党运用媒体能力建设的挑战,三是网络对中国共产党运用媒体能力建设的挑战,四是非公共理性对中国共产党运用媒体能力建设的挑战,五是信息沟通渠道对中国共产党运用媒体能力建设的挑战,六是网络群体性事件对中国共产党运用媒体能力建设的挑战。中国共产党运用媒体能力建设的路径选择。一是坚持五个“转变”的党管媒体的工作思路:从党管党报党刊转变为党管媒体,从党管“四权”转变为管导向、管宏观,从党政主导的“管制”模式转变为多方参与的“治理”模式,从对舆论的刚性控制转变为遵循舆论规律的柔性引导,从主要依靠政策进行管理转变为依法管理、规范管理。二是创新中国共产党运用媒体的运行方式:创新中国共产党运用媒体进行意识形态引导的方式,创新中国共产党运用媒体搜集、整合社会利益的方式,创新中国共产党运用媒体与外部环境的交流、沟通方式。三是积极应对多元社会思潮对中国共产党运用媒体能力建设的挑战。要加强舆论导向力建设、理论透析力建设、洞察预见力建设、媒体传播力建设、国际影响力建设。四是增强中国共产党运用新媒体的能力。要树立正确的新媒体观,培育广大领导干部的新媒介素养,提高领导干部驾驭新媒体的能力,建立健全相关规章制度与法律法规,借鉴国外政党运用新媒体的成功经验。五是积极应对网络群体性事件对中国共产党运用媒体能力建设的挑战。要引导网民理性对待网络群体性事件,畅通信息传播渠道及时公开信息,注意培养并发挥网络“意见领袖”的作用,正确对待网民的政治诉求,建立网络群体性事件预警机制。
[Abstract]:The theoretical basis China Communist Party use the media ability construction mainly includes Marx, Engels's newspaper thought, Lenin on the proletarian party to use the media propaganda and strengthen the management of thought, Mao Zedong thought about China Communist Party use the media should play the political functions of media, Deng Xiaoping thought about China media and principles used by Communist Party to adhere to the correct political orientation, Jiang Zemin a China Communist Party to deal with the new media "positive development, strengthen management, and use" thought, Hu Jintao on the party to improve the ability of the media to guide public opinion and thought of Xi Jinping about the party and the government sponsored media must name of the party thought. History China Communist Party use the media ability construction is divided in its early stage, the period of the Agrarian Revolutionary War, anti Japanese during the war, the war of liberation, the new China set to change The reform and opening up before six during the new period of socialist modernization construction were investigated. Through the study of history summed up Chinese Communist Party use the features and lessons of media ability construction, which is characterized by the Communist Party of China media ability construction in the form of increasingly diverse, the Communist Party of China to use the media capacity building functions more comprehensive, the Communist Party of China using media ability the requirements of the construction of the new period is becoming more and more strict. The main contents of the media China used by Communist Party ability construction include: capacity building Chinese Communist Party use the media to create a good image of the China Communist party use the media guide public opinion ability construction, ability construction of the Communist Party of China good at dealing with the media, capacity building China Communist Party in the event of an emergency to deal with the media. Capacity building Chinese used by Communist Party mediaspread. Chinese Communist Party With the challenges of media capacity building has six aspects: one is the challenge of change on the relationship between the political parties and the media China media used by Communist Party ability construction, two is the challenge of pluralistic society of party politics on Chinese media used by Communist Party ability construction, three is the challenge of network to use the media Chinese Communist Party ability construction, four is the challenge of non public reason to use the media China Communist Party ability construction, five is the challenge of the information communication channels of China used by Communist Party media capacity building, six is the challenge of network group events of China Communist Party use the media ability construction. Chinese path used by Communist Party media ability construction. The first is to adhere to the "five transformations" of the party control of the media the idea: from the party newspapers and journals into the party control of the media, the macro from the party "four rights" into the tube guide tube, from the Party leadership. The "control" mode for participating in the "governance" mode, from the control of public opinion to guide the public opinion to follow the rigid flexible rules, from relying mainly on policy management into management according to law, standardize the management operation mode is two. China Innovation: innovation China media used by Communist Party Communist Party use the media ideology to guide the way innovation, Chinese Communist Party use the media to gather, integrate social interests, innovative means of communication communication, Chinese media used by Communist Party and the external environment. Three is to actively respond to the challenges of multiple social thought of China Communist Party use the media ability construction. To strengthen public opinion guidance force construction, theoretical analysis of capacity building, insight into the predictive power construction, the construction of media the spread of power, the international influence of construction. The four is to enhance the ability of the Communist Party of China. The use of new media to establish a correct view of new media The new media literacy training, the majority of leading cadres, leading cadres to improve the ability to master new media, establish and perfect the relevant regulations and laws and regulations, learn from the successful experience of foreign political parties in the use of new media. Five is to actively respond to the challenges of network group incidents of Chinese used by Communist Party ability construction. The media should guide users to rationally deal with the network group the event, open communication channels of information and timely disclosure of information, pay attention to the cultivation and use of network "opinion leaders", correctly deal with the political demands of users, the establishment of the network group events early warning mechanism.

【学位授予单位】：湖南师范大学
【学位级别】：博士
【学位授予年份】：2017
【分类号】：D261.5
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本文编号：1675843