自媒体视域下中国共产党形象建设新论

发布时间：2018-04-04 22:03

本文选题：中国共产党　切入点：政党形象　出处：《探索》2015年04期

【摘要】：良好的政党形象对于政党的发展具有十分重要的意义。中国共产党历来注重对自身政党形象的塑造和维护。自媒体的发展为中国共产党形象建设提供了新的载体和平台,各级党组织、各级党媒和党员队伍是自媒体视域下中国共产党形象建设的三大主体。自媒体为中国共产党形象建设带来了机遇,有利于提升党的权威形象、高效形象、亲民形象、民主形象、廉洁形象和法治形象,同时也为中国共产党形象建设提出了意识形态、党员队伍和政治参与能力三个方面的挑战。中国共产党各级党组织必须建立健全自媒体管理机制和运营机制,各级党媒应努力实现与自媒体的深度融合,党员队伍须努力提升自身的自媒体素养,以建设自媒体环境下良好的政党形象。
[Abstract]:Good party image is very important to the development of political party.The Communist Party of China has always paid attention to the shaping and maintenance of its own party image.The development of the self-media provides a new carrier and platform for the image construction of the Communist Party of China. The party organizations at all levels, the party media at all levels and the ranks of party members are the three main bodies of the image construction of the Communist Party of China from the perspective of the media.Since the media has brought opportunities for the image building of the Communist Party of China, it is beneficial to the promotion of the party's image of authority, efficiency, pro-people, democracy, honesty and rule of law. At the same time, it also puts forward the ideology for the construction of the image of the Communist Party of China.Party members and the ability of political participation in three aspects of the challenge.The Party organizations at all levels of the Communist Party of China must establish and improve the mechanism of self-media management and operation, the Party media at all levels should strive to achieve a deep integration with the self-media, and the ranks of party members must strive to improve their own self-media literacy.In order to build a good political party image from the media environment.
【作者单位】：河南师范大学政治与公共管理学院;
【分类号】：D25

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