多元舆论场中党的舆情调控与引导

发布时间：2018-05-09 01:22

本文选题：舆论场 + 传播　；参考：《浙江学刊》2015年04期

【摘要】：伴随着网络技术与社会化媒体的快速发展,当前舆论场中多元与差异的特征日趋明显;通过对当下多元舆论场的内涵、形成机制、演进轨迹和语境特征分析,指出在多元舆论场中群体意识下的赋权行动,很容易导致一种"非理性繁荣"。为科学有效地调控与引导多元舆论场舆情的"非理性繁荣",要进一步完善舆论场中舆情的输入与输出循环系统,注重舆情议程设置的"共鸣效果"与"溢散效果",拓展与提升不同舆论场域的交集力,积极构建党的现代舆论传播体系,以提升党的新闻传播治理能力。
[Abstract]:With the rapid development of network technology and social media, the characteristics of diversity and difference are becoming more and more obvious in the field of public opinion. It is pointed out that the action of empowerment under group consciousness in the field of pluralistic public opinion can easily lead to a kind of irrational prosperity. In order to scientifically and effectively regulate and guide the "irrational prosperity" of the public opinion in the multivariate public opinion field, we should further improve the input and output circulatory system of the public opinion in the public opinion field. Pay attention to the "resonance effect" and "overflow effect" of the public opinion agenda setting, expand and promote the overlapping force of different public opinion field, construct the party's modern public opinion communication system actively, in order to enhance the party's news communication governance ability.
【作者单位】：中共杭州市委党校、杭州行政学院、杭州市社会主义学院;
【基金】：浙江省社科规划课题成果(多元舆论场中党的舆情调控与引导机制研究(14NDJC003Z)的阶段性研究成果)
【分类号】：D261.5

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