建国初期《人民日报》在马克思主义大众化中的作用及其现实启示

发布时间：2018-08-15 19:11

【摘要】：报纸是现代社会重要的大众传媒,因其内容丰富、信息及时、覆盖面广、发行量大、可反复阅读等优势,深刻影响着人们的理论选择、价值取向。在当今媒体融合的时代,中外各大报纸顺势而为延续着强大的舆论影响力。新中国建立之初《人民日报》作为意识形态主阵地,以高度的理论自觉和自信刊载理论文章、著作选读,开展纪念活动等形式,有效推进了马克思列宁主义、毛泽东思想的宣传和普及,为新社会提供新的精神基础,成功实现了社会信仰的重建,并积累了丰富的经验:即理论宣传应坚持社会需要与受众实际相结合;宣传理论与营造氛围相结合;正面宣传、理论争鸣与思想批判相结合;理论深刻性与语言通俗性相结合。这些经验为媒体融合条件下的理论宣传和马克思主义大众化工作创新提供了有益借鉴和启示。
[Abstract]:Newspaper is an important mass media in modern society, because of its rich content, timely information, wide coverage, large circulation, repeatable reading and so on, it deeply affects people's theoretical choice and value orientation. In the era of media amalgamation, Chinese and foreign newspapers continue to exert strong influence in accordance with the trend. At the beginning of the founding of New China, "People's Daily", as the main ideological position, published theoretical articles, selected works and carried out commemorative activities with a high degree of theoretical consciousness and self-confidence, effectively promoting Marxism-Leninism. The propaganda and popularization of Mao Zedong's thought provide a new spiritual foundation for the new society, successfully realize the reconstruction of social belief, and accumulate rich experience: that is, theoretical propaganda should insist on the combination of social needs and audience's reality; Propaganda theory combines with creating atmosphere; positive propaganda, theoretical contention and ideological criticism; theoretical profundity and language popularity. These experiences provide useful reference and inspiration for theoretical propaganda and innovation of Marxism popularization under the condition of media integration.
【作者单位】：大连理工大学人文与社会科学学部;
【基金】：教育部人文社科一般项目“当代大学生对马克思主义中国化最新成果接受状况及规律研究”(项目编号:12YJA710044) 辽宁省社科规划基金“高校学习型、服务型、创新型机关党组织建设绩效评估体系研究”(项目编号:L14BDJ004) 辽宁省高校党建研究重点课题“大学生党员全媒体思想引领平台的构建与实践”(项目编号:GXDJ2014-C022)阶段性成果
【分类号】：D261.5

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