新媒体环境下城市社区宣传工作创新研究

发布时间：2018-03-10 23:07

本文选题：新媒体　切入点：城市社区　出处：《南华大学》2015年硕士论文　论文类型：学位论文

【摘要】：城市社区是城市的基本构成单位,城市社区宣传工作是社区工作的重要组成部分。当前,新媒体技术快速发展,对社区居民的工作和生活都带来巨大影响。在新媒体环境下,城市社区宣传工作面临着巨大的机遇和挑战。对城市社区宣传工作进行创新研究,对进一步推进基层宣传思想工作创新,加强和创新社会管理,建设社会主义和谐社会都具有重大意义。论文由引言和四个部分的内容组成。引言部分主要阐述了这一课题的研究目的、研究意义、研究方法、创新之处及国内外的相关研究。第一部分,阐述了新媒体与城市社区宣传工作的内涵与特点。首先阐述了新媒体的内涵与特点;然后论述了城市社区宣传工作的内涵与特点;最后论述了新媒体与传统媒体在城市社区宣传工作中的比较优势,认为新媒体环境下城市社区宣传工作时效性快、参与度广、互动性强、内容更为丰富,同时认为新媒体和传统媒体在城市社区宣传工作中两者是融合发展的。第二部分,阐述了新媒体环境下城市社区宣传工作面临的机遇与挑战。认为在新媒体环境下,城市社区宣传工作的平台更广阔,传播手段更丰富,互动性更强,政民沟通的渠道更畅通。但同时,新媒体对社区稳定、居民主流价值观、舆情信息监管和社区宣传工作者都带来冲击。第三部分,调查了城市社区宣传工作的现状、分析了取得的成绩、存在的问题及原因。根据调查问卷结果,通过分析认为,新媒体环境下城市社区宣传工作面临社区居民参与意识淡漠,社区舆情信息的监管难度加大,新媒体运用成效不高,新媒体设备和专职人员缺乏等问题,并分析了以上问题产生的原因。第四部分,提出了创新城市社区宣传工作的对策。主要论述新媒体环境下的创新城市社区宣传工作的原则、内容、方法和保障机制。原则主要包括双主体性、开放包容性、即时高效性和服务实效性原则;内容包括宣传党的科学理论、解答社会焦点问题、弘扬社会主义核心价值观、传播时代先进文化;方法有变“单向宣传”为“互动传播”、变“单打独斗”为“组团作战”、变“生硬说教”为“引导认同”、变“信息封锁”为“主动公开”。新媒体环境下创新城市社区宣传工作的保障机制主要有加强组织领导、建立一支高素质的社区新媒体宣传工作队伍、加强物质保障、完善激励考核机制等。
[Abstract]:The urban community is the basic unit of the city, and the propaganda work of the urban community is an important part of the community work. At present, the rapid development of the new media technology has a great impact on the work and life of the community residents. Urban community propaganda is faced with great opportunities and challenges. To carry out innovative research on urban community propaganda work, to further promote grass-roots propaganda and ideological work innovation, to strengthen and innovate social management, It is of great significance to build a harmonious socialist society. The paper is composed of an introduction and four parts. The introduction mainly expounds the purpose, significance and method of the research. The first part expounds the connotation and characteristics of the new media and the urban community propaganda, first expounds the connotation and characteristics of the new media, then discusses the connotation and characteristics of the urban community propaganda. Finally, the paper discusses the comparative advantages of new media and traditional media in the work of urban community propaganda, and points out that under the new media environment, the urban community propaganda work has the advantages of fast timeliness, wide participation, strong interaction and rich content. At the same time, the author thinks that the new media and the traditional media are integrated and developed in the urban community propaganda work. The second part expounds the opportunities and challenges of the urban community propaganda work under the new media environment, and thinks that under the new media environment, the urban community propaganda work faces the opportunity and the challenge. The platform for urban community propaganda is broader, the means of communication are richer, the interaction is stronger, and the channels of communication between the government and the people are more unblocked. But at the same time, the new media has a more stable community and mainstream values of the residents. Public opinion information supervision and community propagandists both bring impact. The third part investigates the current situation of urban community propaganda, analyzes the achievements, problems and reasons. According to the results of the questionnaire, the author thinks that, Under the new media environment, the urban community propaganda is faced with the problems of the community residents' apathy of participation, the difficulty of the supervision of the community public opinion information, the low efficiency of the new media application, the lack of the new media equipment and the lack of professional personnel, etc. It also analyzes the reasons for the above problems. Part 4th, puts forward the countermeasures of innovating the urban community propaganda work, mainly discusses the principles and contents of the innovative urban community propaganda work under the new media environment. The principles include dual subjectivity, openness and inclusiveness, immediate efficiency and effectiveness of service, including propagating the scientific theory of the Party, solving the social focus problems, and carrying forward the socialist core values, the contents of which include the propaganda of the Party's scientific theory, the solution of social focus issues, and the promotion of socialist core values. Spreading the advanced culture of the times; Methods have changed from "one-way propaganda" to "interactive communication", from "single fight" to "regiment fighting", from "stiff preaching" to "guiding identity", from "information blockade" to "active openness". The main guarantee mechanism for district publicity work is to strengthen the organization and leadership. Establish a high-quality community new media propaganda team, strengthen material security, improve the mechanism of incentive assessment, and so on.
【学位授予单位】：南华大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D669.3

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