马克思主义大众化的传播变化研究

发布时间：2018-04-16 06:37

本文选题：马克思主义 + 大众化　；参考：《首都经济贸易大学》2016年硕士论文

【摘要】：中国革命建设和改革的实践过程就是马克思主义与中国实践相结合的过程,也是马克思主义大众化的过程。当今时代,推动马克思主义大众化就是坚持和发展马克思主义理论的内在要求和价值所在。马克思主义大众化传播与马克思主义理论发展关系密切,甚至可以说马克思主义大众化的过程就是马克思主义大众化传播的过程。随着历史进步时代变迁,马克思主义大众化传播的实质要素发生了变化,其中传播主体、传播媒介、传播内容、传播对象在当代变化最大。马克思主义大众化传播主体变化为：从社会文化精英、知识分子到干部、教师队伍再到自媒体时代人人皆可是传播主体：传播媒介变化为：从传统媒体(报纸、广播、电视为载体的传播媒介)到新媒体(互联网、手机app)；传播内容变化为：从马克思主义理论经典著作到与中国本土文化相结合再到与个人特点、需求相结合；传播对象变化为：受众的心理诉求和接收信息的行为习惯。基于马克思主义大众化传播要素的变革,创新当代中国马克思主义在人民群众中传播的内容和形式,优化传播环境,牢牢掌握自媒体时代马克思主义传播的主动权,积极利用媒体大众传播的优势和特长去实现当代中国马克思主义大众化,一方面我们要看到马克思主义大众化传播过程中存在的问题：传播主体：精英文化和草根文化的矛盾；传播对象：主动接受与被动灌输的矛盾；传播内容：民族文化与西方文化的矛盾；传播媒介：单向传播与互动传播的矛盾；传播效果：广泛传播与信仰缺失的矛盾。另一方面我们要优化传播主体形象,树立榜样示范作用；充分发挥受众的“意见领袖”作用；用大众的语言说话：传播内容故事化、通俗化；加强传播媒介的监管机制,从而加强马克思主义大众化的传播,这样的马克思主义才更具有传播价值。
[Abstract]:The practical process of Chinese revolution construction and reform is not only the process of combining Marxism with Chinese practice, but also the process of popularization of Marxism.Nowadays, to promote the popularization of Marxism is to adhere to and develop the inherent requirements and values of Marxist theory.The popularization of Marxism is closely related to the development of Marxist theory, and it can even be said that the process of popularization of Marxism is the process of popularization of Marxism.With the change of the historical progress times, the essential elements of the popularization of Marxism have changed, in which the main body, the media, the content and the object of communication have changed the most in the contemporary era.The main changes of the mass communication of Marxism are: from the social and cultural elite, intellectuals to cadres, teachers and from the media era, everyone can be the subject of communication: the change of the media: from the traditional media (newspapers, radio, etc.)TV as the carrier of communication media) to new media (Internet, mobile phone appends), the content of communication changes as: from the classic Marxist theory to the combination with Chinese local culture, and then with the individual characteristics, the combination of needs;The object of communication is the psychological appeal of the audience and the behavior habit of receiving information.Based on the transformation of the elements of the popularization of Marxism, we should innovate the content and form of the dissemination of Marxism among the masses of the people in contemporary China, optimize the communication environment, and firmly grasp the initiative in the dissemination of Marxism in the media era.To realize the popularization of Marxism in contemporary China, we should take advantage of the advantages and strong points of mass media to realize the popularization of Marxism. On the one hand, we should see the problems existing in the process of popularization of Marxism: the main body of communication: the contradiction between elite culture and grassroots culture;Communication object: contradiction between active acceptance and passive indoctrination; communication content: contradiction between national culture and western culture; communication medium: contradiction between one-way communication and interactive communication; communication effect: contradiction between widespread communication and lack of belief.On the other hand, we should optimize the image of the main body of communication, set an example, give full play to the role of "opinion leader" of the audience, speak in the language of the public: the content of communication is story and popularization, and strengthen the supervision mechanism of the media.In order to strengthen the popularization of Marxism, such Marxism has more dissemination value.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：D61

【参考文献】