2016年澳大利亚大选期间媒体对两大主要政党领导人形象报道的框架分析

发布时间：2018-04-26 22:22

本文选题：澳大利亚主流报纸 + 大选　；参考：《北京外国语大学》2017年硕士论文

【摘要】：近些年来,媒体在澳大利亚大选中发挥着越来越显著的作用。政党领导人在大选中的作用也很重要。研究大选期间媒体对政党领导人的报道具有重要意义。本文研究2016年澳大利亚大选期间澳大利亚主流报纸对两大政党领导人的媒体形象的报道框架。该研究以澳大利亚具有代表性的两大主流报纸《澳大利亚人报》和《悉尼先驱晨报》作为样本来源,选取了竞选期间两报对两位政党领导人的所有新闻报道。研究的问题是:关于两位政党领导人,媒体报道了哪些主题;他们是如何被报道的;展现了怎样的形象;以及报道框架背后的影响因素。基于框架理论和议程设置理论,本文对两报中所有报道文章进行定量分析和定性分析;并探索形象形成的因素。内容分类包括报道数量、主题、态度,和报纸对谭保和肖腾形象报道的框架。形象框架包括两位领导人的可选性、竞选能力、竞选表现、政策立场、个人性格等形象和领导力内容。通过比较研究,找出报纸对两位政党领导人形象报道的特点及差异。通过定量分析,研究发现报纸对两位政党领导人的报道主题主要包括竞选与政治,减税、就业与增长等经济问题,健康和医疗保险、同性婚姻立法、边境保护等社会热点问题。在报道态度方面,随着竞选的进行,对谭保的报道由负面逐渐转为正面;对肖腾的报道由正面逐渐转为负面。通过定性分析,研究总结了澳大利亚主流报纸呈现的谭保的媒体形象框架:变革型的经济管理者,进步的改革者,奋斗、平等的澳大利亚人;交易型领导、傲慢的精英、保守派。肖腾的对立媒体形象:阻碍经济变革者,煽动情绪的竞选人,受工会控制的人;亲近民众的领导,工人的代言人,高福利的提倡者。本文进一步探讨了政党领导人媒体形象与当时的经济、政治、社会文化环境,各方利益对媒体的影响和平衡,政党意识形态等之间的关系。本研究尝试为大选中政党领导人媒体形象研究提供一个角度。
[Abstract]:In recent years, the media has played an increasingly prominent role in Australian elections. The role of party leaders in the general election is also important. It is of great significance to study the media coverage of party leaders during the general election. This paper studies the framework of the media images of the leaders of the two major political parties in the Australian mainstream newspapers during the 2016 Australian election. The study used the Australian newspaper and the Sydney Morning Herald as the sample source and selected all the news reports on the leaders of the two political parties during the election campaign. The questions were: what topics were covered by the media about the leaders of the two parties; how they were reported; what image they showed; and the factors behind the reporting framework. Based on framework theory and agenda setting theory, this paper makes quantitative and qualitative analysis of all the articles reported in the two newspapers, and explores the factors of image formation. Content categories include the number, theme, attitude, and frame of newspaper coverage of Tan Bao and Xiao Teng. The image framework includes the two leaders' electability, campaign ability, campaign performance, policy position, personal character, and leadership content. Through comparative study, the paper finds out the characteristics and differences of newspaper reports on the image of the two party leaders. Through quantitative analysis, the paper found that the main topics of newspaper coverage of the two party leaders include election and politics, tax reduction, employment and growth and other economic issues, health and health insurance, same-sex marriage legislation, border protection and other social hot issues. In terms of reporting attitude, the coverage of Tan Bao changed from negative to positive, and Xiao Teng from positive to negative. Through qualitative analysis, the study summarizes the framework of Tan Bao's media image presented by mainstream Australian newspapers: transformational economic managers, progressive reformers, struggling, equal Australians, transactional leaders, arrogant elites, etc. A conservative. Xiao Teng's opposing media images: those who block economic change, those who incite the mood, those controlled by trade unions, those who are close to the people, the spokesmen of workers, and the advocates of high welfare. This paper further discusses the relationship between the media image of political party leaders and the economic, political, social and cultural environment, the influence and balance of the interests of all parties on the media, and the ideology of political parties. This study attempts to provide a perspective for the study of the media image of party leaders in the general election.
【学位授予单位】：北京外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G212;D761.1

【相似文献】