东阳市“8890虚拟养老院”项目需求管理研究
发布时间：2018-09-16 19:54
【摘要】：伴随着人口老龄化程度的加深,老年人的日常生活、保健医疗、心理精神等各个方面的服务供给存在不足,传统的养老方式更是难以满足老年人的日常需求。而“虚拟养老院”借助先进的互联网技术调动广泛的社会资源为老年人提供更多更优质的养老服务,能同时有效满足老年人的养老需求和企业的经营需求,弥补了机构养老和家庭养老的缺陷和不足,而且为养老产业健康蓬勃发展提供了有力保障。论文从项目需求管理理论角度出发,梳理了虚拟养老院的相关理论,结合虚拟养老院发展的现状,对东阳市虚拟养老院需求管理存在问题进行分析。通过问卷的数据统计,结合老年人和社区工作人员的走访调研,对需求状况进行描述。从项目需求识别、项目干系人这两个方面,运用项目需求管理理论,对需求管理存在问题提出相关意见和对策。论文提出,应当以用户市场细分和需求识别为基础,面向不同细分群体,提供具有特色、多样化的养老服务;完善和经营虚拟养老产业价值链,促使服务供应商、虚拟养老院在线平台、享受服务的老年人群体形成一个完整的生态圈,促成整体养老产业生态圈中各项目干系人的共赢,为中国虚拟养老院运作提供启示。
[Abstract]:With the deepening of the aging of the population, the daily life of the elderly, health care, psychological spirit and other aspects of the service supply is insufficient, the traditional way of providing for the aged is even more difficult to meet the daily needs of the elderly. With the help of advanced Internet technology, "virtual nursing home" can mobilize a wide range of social resources to provide more and more high-quality old-age care services for the elderly, which can effectively meet the needs of the elderly and the business needs of enterprises at the same time. It makes up for the defects and deficiencies of institutional and family pension, and provides a strong guarantee for the healthy development of the pension industry. From the point of view of project demand management theory, this paper combs the relevant theories of virtual nursing home, and analyzes the existing problems of demand management in Dongyang virtual nursing home in combination with the present situation of the development of virtual nursing home. Through the questionnaire data statistics, the elderly and community workers visit the survey, to describe the needs of the situation. From the two aspects of project requirement identification and project stakeholders, this paper puts forward the relevant opinions and countermeasures to the problems existing in demand management by using the theory of project requirement management. The paper puts forward that, on the basis of user market segmentation and demand identification, we should provide special and diversified pension services for different segments of the population, improve and operate the virtual pension industry value chain, and promote service providers. Virtual nursing home online platform, the elderly group who enjoy the services to form a complete ecological circle, enabling the overall pension industry ecological circle of stakeholders in the win-win situation, for the operation of virtual nursing homes in China to provide inspiration.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D669.6
[Abstract]:With the deepening of the aging of the population, the daily life of the elderly, health care, psychological spirit and other aspects of the service supply is insufficient, the traditional way of providing for the aged is even more difficult to meet the daily needs of the elderly. With the help of advanced Internet technology, "virtual nursing home" can mobilize a wide range of social resources to provide more and more high-quality old-age care services for the elderly, which can effectively meet the needs of the elderly and the business needs of enterprises at the same time. It makes up for the defects and deficiencies of institutional and family pension, and provides a strong guarantee for the healthy development of the pension industry. From the point of view of project demand management theory, this paper combs the relevant theories of virtual nursing home, and analyzes the existing problems of demand management in Dongyang virtual nursing home in combination with the present situation of the development of virtual nursing home. Through the questionnaire data statistics, the elderly and community workers visit the survey, to describe the needs of the situation. From the two aspects of project requirement identification and project stakeholders, this paper puts forward the relevant opinions and countermeasures to the problems existing in demand management by using the theory of project requirement management. The paper puts forward that, on the basis of user market segmentation and demand identification, we should provide special and diversified pension services for different segments of the population, improve and operate the virtual pension industry value chain, and promote service providers. Virtual nursing home online platform, the elderly group who enjoy the services to form a complete ecological circle, enabling the overall pension industry ecological circle of stakeholders in the win-win situation, for the operation of virtual nursing homes in China to provide inspiration.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D669.6
【参考文献】
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