网络中的政治娱乐化现象研究

发布时间：2018-12-06 20:48

【摘要】：随着大众娱乐文化的兴起,消费主义思潮的蔓延,现实中的政治也逐渐成为被娱乐、被消费的对象。民众通过网络这一载体,对一些政治人物及事件等进行调侃和娱乐,以表达自己的政治观点和立场。这种以戏谑对抗严肃,以娱乐消解权威的“政治娱乐化”现象在网络中逐渐兴起。这种“政治娱乐化”消费的对象主要是政治人物、政治体制及相应的政治行为,而情绪性、政治性、娱乐性、批判性和草根性是其基本特点。它的流行首先来自于创作主体和受众之间的互动,主体对政治娱乐化内容的创作和传播以及受众对这些内容的消费和再传播。这些内容主要以文字、图片和视频为载体,通过网络渠道进行扩散,并依赖于中心节点的放大效应,形成影响力。政治娱乐化现象在网络中的兴起一方面基于网络媒介技术的发展所提供的技术和平台支持,另一方面也是由于现实中政治参与渠道的不畅所引发的情绪性表达,同时这也是消费社会的娱乐环境和网络主体的非理性使然。需要注意的是,这种政治娱乐化现象对国家、社会和个人都产生了一定的负面影响。它不仅消解了政府的权威和合法性,引发了民众,特别是青年群体对现行政治体制和意识形态的认同危机,而且不利于个体正确政治价值观的形成和政治素养的提高。要化解政治娱乐化的消极影响,首先,必须扩大公众的政治参与,构建有效的参与与反馈机制,并在此过程中增进民众与政府之间的理解和信任,形成双方的价值共识;其次,需要提升民众的政治素养,培育民众的政治理性以及积极的政治情感,构建良性的政治文化;再次,需要提高政府的舆论引导能力,坚持正面宣传与舆论斗争相结合,掌握网络舆论的主导权。最后,应该给政治娱乐化划定相应的边界和底线,制定确实的政治标准和相关的法律法规进行有效的规范和管理。
[Abstract]:With the rise of popular entertainment culture and the spread of consumerism, politics in reality has gradually become the object of entertainment and consumption. Through the network, people ridicule and entertain some political figures and events in order to express their political views and positions. The phenomenon of "political entertainment", which confronts seriousness with banter and dispels authority by entertainment, is gradually rising in the network. The objects of this kind of "political entertainment" consumption are mainly political figures, political system and corresponding political behaviors, while emotional, political, entertaining, critical and grassroots characteristics are its basic characteristics. Its popularity first comes from the interaction between the creative subject and the audience, the creation and dissemination of the political entertainment content by the subject, and the consumption and retransmission of the content by the audience. These contents are spread through the network channel with text, picture and video as the carrier, and depend on the amplification effect of the central node to form the influence. On the one hand, the rise of the phenomenon of political entertainment in the network is based on the technical and platform support provided by the development of network media technology, on the other hand, it is also due to the emotional expression caused by the lack of channels of political participation in reality. At the same time, this is also the entertainment environment of the consumer society and the irrationality of the network subject. It should be noted that this phenomenon of political entertainment has a negative impact on the country, society and individuals. It not only dispels the authority and legitimacy of the government, but also causes the people, especially the youth group, to identify with the current political system and ideology, and is not conducive to the formation of individual correct political values and the improvement of political literacy. In order to resolve the negative influence of political entertainment, first of all, we must expand the public's political participation, construct an effective mechanism of participation and feedback, and enhance the understanding and trust between the people and the government in this process, and form the mutual value consensus. Secondly, we need to improve the people's political literacy, cultivate the people's political rationality and positive political feelings, and build a benign political culture; Third, we need to improve the government's ability to guide public opinion, adhere to the combination of positive propaganda and public opinion struggle, master the leading power of network public opinion. Finally, we should draw the corresponding boundary and bottom line for the political entertainment, formulate the actual political standard and relevant laws and regulations to carry on the effective regulation and management.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D621

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