《战国纵横家书》——我国最早的新闻信辨析

发布时间：2018-04-24 12:56

本文选题：战国纵横家书 + 新闻信　；参考：《新闻界》2016年15期

【摘要】：《战国纵横家书》是1973年出土于长沙马王堆三号汉墓的帛书,主要记载了战国时代纵横家苏秦等人的书信和说辞。本文认为《战国纵横家书》中的上行文书是我国现存最早的新闻信。《战国纵横家书》上行文书具有时效性、重要性、显著性、接近性等新闻价值属性,"5W"要素较为齐全,同时还体现了中国早期的劝服传播理念以及两面提示、恐惧诉求等传播技巧。本文认为,《战国纵横家书》的上行文书已初具现代新闻故事结构,孕育了中国的早期新闻文体。上行文书的传播活动推动了策士与战国各诸侯国君间的信息交流,是唐代进奏院状的先声。
[Abstract]:In 1973, silk books unearthed from the tomb of No. 3 of Mawangdui, Changsha, mainly recorded the letters and sayings of Su Qin, a vertical and horizontal scholar in the warring States period. This paper holds that the uplink document in the warring States Family Book is the earliest existing news letter in China. The uplink document has the characteristics of timeliness, importance, significance, proximity and so on. The "5W" elements are quite complete. At the same time, it also embodies the early Chinese persuasion and communication theory, as well as two-side tips, fear appeal and other communication skills. This paper holds that the uplink documents of the warring States period have begun to have a modern news story structure, which gave birth to the early news style in China. The communication of the uplink documents promoted the exchange of information between the strategists and the princes of the warring States, and was the forerunner of the Tang Dynasty.
【作者单位】：电子科技大学政治与公共管理学院;四川大学;
【基金】：教育部新世纪优秀人才支持计划(2013)资助国家新闻出版广电总局部级社科研究项目“媒介融合背景下提升藏语卫视对境外藏胞传播的影响力研究”
【分类号】：K877.9;G219.29

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