河南商丘遗址旅游影响因素研究

发布时间：2018-05-13 09:51

本文选题：遗址旅游 + 影响因素　；参考：《昆明理工大学》2010年硕士论文

【摘要】：随着旅游业的发展和遗址遗产地申报热情的高涨,我国遗址旅游的开发也在各地呈现出遍地开花、水涨船高之势。我国遗址旅游资源丰富、类型多样、资源品位参差不齐。地方政府、旅游投资者、运营商等相关利益者为了短期的经济利益,不顾资源禀赋的差异,纷纷创造条件对遗址资源进行盲目的投资和开发,致使旅游市场上出现了一种奇怪的现象：遗址旅游项目不断剧增,但游客对遗址旅游产品的抱怨之声也越来越强烈。这种现象表明,遗址旅游提供方和需求方之间的信息沟通出现了严重的脱节。鉴于此,本文以商丘古城和梁汉王墓群遗址作为案例地,对遗址旅游的影响因素进行了研究,用以发现游客在遗址旅游中最为重视的因素,以期对遗址地未来的旅游发展提供建议。首先,本文对国内外遗址旅游的研究情况进行了综述。其次,根据国内外文献综述中遗址旅游的影响因素,结合案例地旅游发展现状,提取了案例地旅游影响因素的测评指标。并依据该指标设计调查问卷对案例地做了预调研,在经过初步的统计分析后对测评指标进行了修改,并构建了遗址旅游影响因素的假设模型,如图3.1所示。再次,以假设模型3.1中的测量指标作为正式问卷的题项,对案例地游客进行随机抽样、获取实证分析的数据。实证结果验证了模型假设,所构建的遗址旅游影响因素结构模型具有很好的拟合度；模型各维度对遗址旅游具有正向影响,但贡献程度不同；模型测量指标存在一致性,但各指标的路径系数不尽相同。影响因素各维度对遗址旅游的贡献大小依次是内部设施、人文环境、遗址资源、游客需求和价格因素,影响较大的因子指标包括人员态度、居民态度、建筑风格、历史文化、服务态度和餐饮价格。游客各属性特征在对遗址旅游的感知方面也存在着差异。最后,依据实证研究的结果,对案例地未来的旅游发展给出了建议,并指出本文研究的不足之处和未来的研究空间。
[Abstract]:With the development of tourism industry and the enthusiasm of heritage site application, the development of heritage tourism in our country has been blooming everywhere. Our country ruins tourism resources are rich, the type is diverse, the resources taste is not uniform. Local governments, tourism investors, operators and other relevant stakeholders have created conditions for blind investment and development of site resources for short-term economic benefits and regardless of differences in resource endowments. This has led to a strange phenomenon in the tourism market: the number of tourism projects at sites has been soaring, but the complaints of tourists about the products of tourism at sites have become stronger and stronger. This phenomenon indicates that there is a serious disconnection between the information communication between the providers and the demanders of the site tourism. In view of this, taking the ancient city of Shangqiu and the tomb of Liang Han Wang as the case sites, this paper studies the influencing factors of site tourism, in order to find out the factors that tourists attach most importance to in the site tourism. In order to provide suggestions for the future tourism development of the site. First of all, this paper summarizes the research situation of site tourism at home and abroad. Secondly, according to the influence factors of site tourism in the literature review at home and abroad, combined with the current situation of case tourism development, this paper extracts the evaluation indicators of the impact factors of case tourism. According to the index design questionnaire, the paper makes a preliminary investigation on the case, modifies the evaluation index after preliminary statistical analysis, and constructs a hypothetical model of the influencing factors of site tourism, as shown in figure 3.1. Thirdly, taking the measurement index in hypothesis model 3.1 as the item of formal questionnaire, random sampling is carried out to obtain the data of empirical analysis. The empirical results verify the model hypothesis, the structural model of the impact factors of site tourism has a good fit; each dimension of the model has a positive impact on site tourism, but the contribution is different; the model measurement indicators are consistent. However, the path coefficients of each index are different. The contribution of each dimension to site tourism is in turn internal facilities, humanistic environment, site resources, tourist demand and price factors. The influential factors include attitude of personnel, attitude of residents, architectural style, history and culture. Service attitude and catering price. There are also differences in the perception of site tourism among tourist attributes. Finally, according to the results of the empirical study, the paper gives some suggestions on the future tourism development of the case study, and points out the shortcomings of this study and the future research space.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F592.7;K878

【相似文献】