基于良渚文化的设计实践与应用研究

发布时间：2018-05-24 01:45

本文选题：良渚文化 + 形制　；参考：《浙江工业大学》2011年硕士论文

【摘要】：改革开放以来浙江经济发展迅速,短短三十年的时间里,浙江成功地走过了发达国家或地区几十年乃至上百年才完成的发展历程。但近些年来,浙江的经济建设已经明显遇到了瓶颈——浙江的文化建设已经很难跟得上经济发展的快速脚步,反应到了经济层面上的反应就是:浙江地区的产业众多,但都是呈粗放型发展,缺乏自身的产品创意和文化底蕴。因此,浙江经济要实现从“制造大省”到“制造强省”并进而实现“研发大省”的转变,就必须依托浙江地区固有的传统文化。近年来浙江加大对文化创意产业的支持力度,努力完成“文化大省”战略目标的建设,并积极研究具有浙江地域特色的传统文化。而良渚文化正是其中最独特,最具代表性的源生地域文化。笔者因有幸参与良渚文化的研究,对浙江源生态文化有一定的了解,希望通过此研究一方面弘扬浙江地区悠久的历史文化,另一方面借助文化的力量,为浙江企业产业升级和品牌塑造提供一定的参考和借鉴。本研究课题拟从设计的角度探寻良渚的文化特征与精神内涵,在展现人造物与特定的社会生活及文化之间关系的基础上,运用系统学的研究方法,将良渚文化器物和良渚文化精神作为主要研究对象,依照由表及里、文献资料与图像资料相结合的研究思路进行研究。本课题首先分析了浙江产业经济竞争力弱的部分原因,明确了基于传统文化的研究与应用对浙江企业品牌形成的积极意义。然后例举说明国外的设计特点及其所体现的文化因素,并对国内的发展现状进行说明。在第三章节,本文对良渚文化陶器、玉器、石器等进行分类概述。在第四章和第五章,本文分别对良渚文化器物形制和良渚文化器物纹样进行详细的设计分析。在第六章,本文归纳提炼的良渚文化器物的设计观,并在此基础上进行了多方面的设计应用,并通过问卷调研来分析应用的合理性及有效性如何。课题最后是对良渚文化应用的总结与展望。
[Abstract]:Zhejiang's economy has developed rapidly since the reform and opening up. In a short period of 30 years, Zhejiang has successfully gone through the development process of developed countries or regions for decades or even hundreds of years. But in recent years, Zhejiang's economic construction has obviously encountered a bottleneck. Zhejiang's cultural construction has been very difficult to keep up with the rapid pace of economic development. The response to the economic level is: Zhejiang has a large number of industries. But they are extensive development, lack of their own product creativity and cultural heritage. Therefore, in order to realize the transformation from "making big province" to "making strong province" and realizing "big province of R & D", Zhejiang economy must rely on the inherent traditional culture of Zhejiang region. In recent years, Zhejiang has increased its support for cultural and creative industries, worked hard to complete the strategic goal of "cultural province", and actively studied the traditional culture with the regional characteristics of Zhejiang. Liangzhu culture is one of the most unique, the most representative source of regional culture. Having been fortunate enough to participate in the study of Liangzhu culture, the author has a certain understanding of Zhejiang's source ecological culture, hoping to carry forward the long history and culture of Zhejiang on the one hand, and on the other hand, with the help of culture. Zhejiang enterprises for industrial upgrading and brand-building to provide a certain reference and reference. This research topic is to explore the cultural characteristics and spiritual connotation of Liangzhu from the angle of design. On the basis of showing the relationship between artificial objects and specific social life and culture, the research method of systematics is used. In this paper, the objects of Liangzhu culture and the spirit of Liangzhu culture are taken as the main research objects. This paper first analyzes some reasons for the weak competitiveness of Zhejiang's industrial economy, and clarifies the positive significance of the research and application based on traditional culture to the formation of Zhejiang enterprise brand. Then it illustrates the design characteristics and cultural factors of foreign countries, and explains the present situation of domestic development. In the third chapter, this paper classifies the pottery, jade and stone tools of Liangzhu Culture. In the fourth and fifth chapters, this paper analyzes the shape of Liangzhu culture objects and the patterns of Liangzhu culture objects in detail. In the sixth chapter, this paper summarizes the design view of Liangzhu culture objects, and on this basis, carries on many aspects of design application, and through the questionnaire investigation to analyze the rationality and effectiveness of the application. Finally, the paper summarizes and prospects the application of Liangzhu culture.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：K876.8

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