基于文化创意设计的杭州传统村落活化策略研究

发布时间：2019-03-07 23:53

【摘要】：随着城镇化进程快速推进,部分传统村落面貌与结构被迫改变,甚至消亡。面对这种不良状况,各地开始警觉,有关部门或专业人士逐渐采用了如名录登记法这样的措施进行抢救性保护。同时,借鉴文化创意设计思想进行村落规划设计也给传统村落保护与发展提供了新思路。本文首先对国内外有关传统村落保护与发展的研究文献进行了梳理,对文化创意设计等概念进行了研读、比较,并以杭州传统村落作为调研对象,分别对其传统村落、文化创意产业类型及发展现状进行了调研与分析。其次,根据地域特征、文化特征等因素选出10个代表性的传统村落作为具体对象,通过资料整理归纳和实地调查研究,借鉴文化创意设计思想及其方法,归纳总结出了“农居SOHO+艺术创作”、“文化主题+品牌消费”、“传统建筑+杭州设计”、“生态人文+乡村旅游”、“民俗节庆+文化会展”等传统村落五大文化创意设计模式。并以此为基础,提出了杭州传统村落活化新策略:构建良性文创平台,回归村落设计本真;加大创意设计宣传力度,推进人才队伍建设;从现实土壤中找寻创意设计思想源泉;通过多种模式创新,促进文化创意设计向前推进。基于文化创意设计途径对传统村落进行活化,是在考虑了传统村落、文化创意两者的文化融合性、社会需求性等基础上进行的学术尝试,因此而提出的传统村落发展新模式,传统村落活化新策略,虽然未必完善或成熟,但确实为传统村落的保护与发展提供了新思路。
[Abstract]:With the rapid progress of urbanization, the appearance and structure of some traditional villages are forced to change, even die out. In the face of this adverse situation, local authorities or professionals have gradually adopted measures such as the Register Act for rescue protection. At the same time, drawing lessons from the cultural creative design thought to carry on the village planning design also provides the new thought to the traditional village protection and the development. Firstly, this paper combs the research literature about the protection and development of traditional villages at home and abroad, studies and compares the concepts of cultural and creative design, and takes Hangzhou traditional villages as the object of investigation, respectively, to its traditional villages. The types and development status of cultural and creative industries are investigated and analyzed. Secondly, according to the regional characteristics, cultural characteristics and other factors to select 10 representative traditional villages as specific objects, through data collation and on-the-spot investigation and research, draw lessons from cultural creative design ideas and methods. Summed up the "rural SOHO art creation", "cultural theme brand consumption", "traditional architecture Hangzhou design", "eco-humanistic rural tourism", "Folk Festival Cultural Exhibition" and other traditional village five cultural creative design mode. On the basis of this, the author puts forward the new strategies for the revitalization of traditional villages in Hangzhou: constructing a benign platform for cultural creation, returning to the true nature of village design; enhancing the propaganda of creative design to promote the construction of talents; seeking the ideological source of creative design from the realistic soil; Through the multi-mode innovation, promote the cultural creative design forward. The activation of traditional villages based on cultural creative design is an academic attempt based on the consideration of traditional villages, the cultural integration of cultural creativity and social needs, and hence a new model for the development of traditional villages, which is based on the consideration of the traditional villages, the cultural integration of cultural creativity and the social needs of the two, and so on. The new strategy of activating traditional villages may not be perfect or mature, but it does provide a new way of thinking for the protection and development of traditional villages.
【学位授予单位】：浙江农林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：K878;TU982.29

【参考文献】