李鸿章故居作为城市文本的传播模式探析

发布时间：2018-07-05 12:52

本文选题：李鸿章故居 + 城市文本　；参考：《新闻传播》2016年20期

【摘要】：在新媒体环境下,名人故居等文化景区,要想充分利用和保护文化资源,需要实现多样化的传播方式。针对这种趋势,本文通过对李鸿章故居在城市传播中的现状描述,来探讨其作为城市文本在新媒体的反馈下形成的循环传播模式。它使得人物、建筑、展品、活动等空间性文本和传统媒体、新媒体下的阅读性文本的有机结合与相互渗透。本文对李鸿章故居传播模式的研究,可为名人故居在全媒体时代如何更好地传播形象,实现特殊的文化价值提供一个可供参考和借鉴的范式。
[Abstract]:In the new media environment, in order to make full use of and protect cultural resources, cultural scenic spots such as former residence of celebrities need to achieve a variety of communication methods. In view of this trend, this paper describes the current situation of Li Hongzhang's former residence in urban communication, and discusses its circular communication mode under the feedback of new media. It makes characters, architecture, exhibits, activities and other spatial text and traditional media, new media reading text under the organic integration and mutual penetration. In this paper, the study of the communication mode of Li Hongzhang residence can provide a reference and reference paradigm for how to better spread the image and realize the special cultural value of the former residence of celebrities in the whole media era.
【作者单位】：中国科学技术大学科学传播研究与发展中心;中国科学技术大学科技传播与政策系;
【分类号】：K928.72;G206

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