长江三角洲旅游经济一体化浅析

发布时间：2018-12-11 21:46

【摘要】：旅游资源的互补性、旅游空间的连续性以及区域文化的相似性奠定了长三角旅游合作的基础。推动长三角旅游经济一体化,需要从观念、机制和措施等方面进行创新。观念更新是长三角旅游合作的关键,以互利共赢为目标,以历史文化为线索,以交通为纽带,加强政府间的合作和联动,统一市场建设,整体形象营销,提升区域综合竞争力。以上海2010年世博会为契机,完善旅游合作协调机制,加快制定旅游合作规划,加大旅游市场拓展、项目开发和基础设施建设等,共同构建长三角旅游经济圈。在长三角旅游经济一体化过程中,必需加强政府的合作和联动,打破地区分割,加强统一市场建设;同时,加强地区间发展的协同和协调,提升区域综合竞争力。以旅游圈的旅游资源为背景,以历史文化为脉络,以交通为纽带,针对圈内外市场特点,推出系列化、精品化、特色化的旅游产品与线路,实现多样化产品形式,构建若干个主题不同、功能互补的旅游业圈。长三角旅游合作要取得成功,必须有一系列可操作性强的对策和保障措施。通过旅游资源的重组和共享、旅游产品的更新和提升、区域旅游功能分工、客源市场的共同开拓与互换、联合促销、旅游企业之间的优化组合以及区域旅游整体形象的构建等,长三角范围内不同城市的旅游产业将获取更大的经济效益、社会效益和生态效益。
[Abstract]:The complementarity of tourism resources, the continuity of tourism space and the similarity of regional culture lay the foundation of tourism cooperation in Yangtze River Delta. To promote the integration of tourism economy in Yangtze River Delta, it is necessary to innovate in the aspects of concept, mechanism and measures. Concept renewal is the key of tourism cooperation in the Yangtze River Delta. It takes mutual benefit as the goal, historical culture as the clue, transportation as the link, strengthens the cooperation and linkage between the governments, unifies the market construction, promotes the overall image marketing, and promotes the regional comprehensive competitiveness. Taking the 2010 Shanghai World Expo as an opportunity to perfect the coordination mechanism of tourism cooperation, accelerate the formulation of tourism cooperation planning, increase the expansion of tourism market, project development and infrastructure construction, etc., build the Yangtze River Delta tourism economic circle together. In the process of tourism economic integration in Yangtze River Delta, it is necessary to strengthen the cooperation and linkage of the government, break the division of regions, strengthen the construction of unified market, strengthen the coordination and coordination of regional development, and enhance the comprehensive competitiveness of regions. Taking the tourism resources of the tourism circle as the background, taking the history and culture as the context, taking the transportation as the link, and aiming at the characteristics of the market inside and outside the circle, the tourism products and routes of series, fine products and characteristics are put forward to realize the diversified product forms. Build a tourism circle with different themes and complementary functions. In order to succeed in tourism cooperation in Yangtze River Delta, there must be a series of operable countermeasures and guarantee measures. Through the reorganization and sharing of tourism resources, the renewal and promotion of tourism products, the division of functions of regional tourism, the joint development and exchange of tourist market, the joint promotion, the optimized combination of tourism enterprises and the construction of the overall image of regional tourism, etc. The tourism industry of different cities in the Yangtze River Delta will obtain greater economic, social and ecological benefits.
【作者单位】：宁波大学人居环境研究所宁波大学人居环境研究所宁波大学人居环境研究所
【分类号】：K901;F592.7

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