谣言诱发集合行为意愿的影响因素研究

发布时间：2018-03-03 06:57

本文选题：应急管理　切入点：影响因素　出处：《华中科技大学》2012年硕士论文　论文类型：学位论文

【摘要】：谣言似乎并未从我们的身边消失，而近几年谣言诱发的集合行为还留存在我们的记忆中，抢购板蓝根、抢购饮用水、集体等地震、抢购食盐，诸如上述种种。谣言及其诱发的集合行为给我们的生活秩序和社会稳定带来了威胁。只有探明了谣言演化为集合行为的影响因素才能为预防此类事件的发生奠定基础。本文运用扎根理论，利用Nvivo8软件对案例材料进行层层编码，确定了谣言特征、政府因素、公众因素、公众参与集合行为意愿的主维度，结合文献分析提出研究假设，构建了谣言诱发集合行为意愿的影响因素研究模型。开发测量工具，通过社会调查方法搜集数据，运用SPSS13.0软件进行统计分析，对本文中研究模型的变量关系假设进行验证，探讨了谣言特征对参与集合行为意愿的影响，，政府作为信息源的状况、公众科普知识丰富程度对谣言特征与参与集合行为意愿的调节作用。实证研究结果表明：（1）谣言初始来源权威性、谣言传播频率、谣言文本说服力、谣言与集体记忆一致性等谣言特征对公众参与集合行为意愿有正向作用。（2）政府作为信息源的状况对谣言初始来源权威性、谣言与集体记忆一致性与公众参与集合行为意愿关系的调节作用不显著；政府作为信息源的状况对谣言传播频率、谣言文本说服力与公众参与集合行为意愿关系的负向调节作用显著，即如果政府作为信息源的状况越好，谣言传播频率、谣言文本说服力对公众参与集合行为意愿的正向作用就会弱化。公众科普知识丰富程度对谣言特征与公众参与集合行为意愿关系的负向调节作用显著，即如果公众科普知识丰富程度越高，谣言特征对公众参与集合行为意愿的正向作用就会弱化。
[Abstract]:Rumors do not seem to have disappeared from us, and the collective behavior induced by rumors in recent years remains in our memory, buying Banlangen, drinking water, collective earthquakes and salt. Rumors and their induced collective behavior threaten our order of life and social stability. Only by discovering the factors that affect the evolution of rumors into collective behaviors can we lay a foundation for the prevention of such incidents. In this paper, we use the rooted theory and Nvivo8 software to code the case materials layer by layer, and determine the main dimensions of rumor characteristics, government factors, public factors, public participation behavior willingness, combined with literature analysis to put forward the research hypothesis. This paper constructs a research model of influencing factors of rumour inducing collective behavior intention, develops measurement tools, collects data through social survey method, and makes statistical analysis by using SPSS13.0 software, and verifies the hypothesis of variable relation in the research model in this paper. This paper discusses the influence of rumour characteristics on the willingness to participate in collective behavior, the state of government as a source of information, and the regulatory effect of the rich degree of popular science knowledge on the characteristics of rumors and the willingness to participate in collective behavior. The empirical results show that the initial source of rumors is authoritative, the rumors spread frequently, and the rumor text is persuasive. Rumour characteristics such as consistency of rumour and collective memory have positive effect on public willingness to participate in collective behavior. 2) the condition of government as information source has authority on initial source of rumor. The consistency between rumour and collective memory and the willingness of the public to participate in collective behavior have no significant effect on the regulation of the relationship between rumor and collective behavior. The negative regulation of the relationship between the persuasiveness of rumor text and the willingness of the public to participate in collective behavior is significant, that is, if the government is in a better condition as a source of information, the rumors spread frequently. The positive effect of rumor text persuasion on the willingness of the public to participate in collective behavior will be weakened, and the degree of popular public knowledge has a significant negative effect on the negative regulation of the relationship between the characteristics of rumors and the willingness of the public to participate in collective behavior. That is, if the knowledge of popular science is more abundant, the positive effect of rumour characteristics on the willingness of the public to participate in collective behavior will be weakened.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：C912

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