用户位置服务使用影响因素研究

发布时间：2018-03-10 08:10

本文选题：位置服务　切入点：隐私关注　出处：《浙江大学》2017年硕士论文　论文类型：学位论文

【摘要】：基于位置的服务(Location-based service,LBS)因其极大的便利性,满足了用户定位导航、社交交友等多方面的需求。然而,在带来技术进步的同时,位置服务也存在隐私安全的隐患。一方面,位置服务的定位功能使用户的位置信息过分曝露;另一方面,越来越多的企业收集用户位置信息,牟取商业利益。这些问题都会引发用户对于位置隐私的担忧,从而影响用户使用位置服务的意向和行为。鉴于此,厘清影响用户使用位置服务意向和行为的因素成为位置服务长期发展必须解决的问题。本文采用调查研究法,运用隐私计算模型及计划行为理论,系统研究了隐私关注等因素对移动互联网位置服务使用意向和使用行为的影响,并得出以下结论:位置服务隐私关注包含三个层面,位置服务使用情境包含五个层面;制度因素既影响位置服务隐私关注,同时影响使用意向和使用行为;隐私计算模型对位置服务隐私关注、使用意向、使用行为均有一定的适用性,但也存在局限;计划行为理论对位置服务用户隐私关注、使用意向及行为的研究有支持作用;位置服务领域存在隐私关注与使用意向的"隐私悖论"。以上研究发现从理论上拓展了位置服务隐私关注和使用意向、使用行为之间的关系;在实践上对用户使用位置服务意向的内在原因进行了探讨,为移动互联网企业改善位置服务提供了参考。
[Abstract]:Location-based service (LBSs), because of its great convenience, meets the needs of user positioning and navigation, social networking and so on. However, while bringing technological progress, location services also have privacy security problems. The location function of the location service exposes the location information of the user excessively. On the other hand, more and more enterprises collect the location information of the user for commercial gain. These problems will cause the user to worry about the location privacy. In view of this, it is necessary to solve the problem of the long-term development of location service by clarifying the factors that affect the user's intention and behavior of using location service. Based on the privacy computing model and planning behavior theory, this paper systematically studies the influence of privacy concerns on mobile Internet location service usage intention and behavior, and draws the following conclusions: location service privacy concerns include three levels. Location service usage situation includes five levels; institutional factors not only affect location service privacy concerns, but also affect usage intention and use behavior; privacy computing model pays attention to location service privacy, use intention. The theory of planning behavior can support the study of user privacy, usage intention and behavior. There is a "privacy paradox" between privacy concerns and usage intentions in the field of location services. In practice, the internal reasons of users' intention to use location services are discussed, which provides a reference for mobile Internet enterprises to improve location services.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C913

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