争议型公共政策网络舆情研究

发布时间：2018-03-11 15:11

本文选题：公共政策　切入点：网络舆情　出处：《上海交通大学》2015年硕士论文　论文类型：学位论文

【摘要】：公共政策是公共机构治理社会和公共事务的指导方针,它确定了管理活动的目标和方向。随着互联网的普及和发展,国家和地方政府每年发布的众多公共政策中产生若干引发民众的争议,从而形成网络热点话题。此前,对公共政策和网络舆情两者结合的研究多集中在后者对前者的影响上,并鲜有定量研究。本文试图从争议型公共政策网络舆情出发,将定量和定性研究相结合,以期在研究视角和研究方法上都有所创新。本文基于公共政策的相关理论,建立了一套适用于本次研究的公共政策网络舆情的分类方法。以2011-2013年引发争议的115条国内发布的公共政策为研究样本,通过编码、统计和分析,研究争议型公共政策网络舆情的分布(时间、地域、领域和传播)特点、公众争议原因和争议型公共政策网络舆情中的公众参与,最后得出研究结论、提出建议。研究发现,我国引发争议的公共政策网络舆情中,公共政策在宣传过程中媒介的选择上注重权威性,传播渠道比较单一;公众参与的比例较低。大众媒体的报道主要集中在对公共政策的议题表面以及公众认知出现多元化上,未对公众争议原因以及政策引发网络舆情背后的利益表达进行深度报道。超过一半的争议型公共政策在传播过程中出现了第三方,多为相关领域的专家、学者。争议型公共政策中,引发争议的原因主要集中在政策合理性、政策难以操作和政策的公平性上。政府应从政策目标群体——公众的争议原因出发,在公共政策的宣传、公众的参与等方面进行相关优化,以保证政策的执行效果。
[Abstract]:Public policy is a guideline for public institutions to govern social and public affairs. It defines the objectives and direction of management activities. With the popularization and development of the Internet, A number of public policies issued by national and local governments each year cause controversy among the public, thus forming a hot topic on the Internet. Previously, studies on the combination of public policy and online public opinion focused on the influence of the latter on the former. This paper attempts to combine quantitative and qualitative research with the public opinion of controversial public policy network in order to innovate in the perspective of research and research methods. This paper is based on the relevant theories of public policy. A classification method of public policy network public opinion for this study was established. 115 public policies published in China during 2011-2013 were used as a sample of the study, which was coded, counted and analyzed. The characteristics of public opinion distribution (time, region, field and dissemination), the reasons of public controversy and the public participation in public opinion of controversial public policy network are studied. Finally, the conclusion of the study is drawn, and some suggestions are put forward. In the public policy network public opinion that our country causes the controversy, the public policy pays attention to the authority in the media choice in the propaganda process, the dissemination channel is relatively single; Public participation is low. Mass media coverage focuses on the surface of public policy issues and on the diversity of public perceptions. The reasons for the public controversy and the expression of interests behind the public opinion triggered by the policy have not been reported in depth. More than half of the controversial public policies have appeared third parties in the process of dissemination, mostly experts in related fields. Scholars. In the controversial public policy, the reasons that cause the controversy mainly focus on the rationality of the policy, the difficult operation of the policy and the fairness of the policy. The government should proceed from the controversial reason of the policy target group-the public, and propagate the public policy. Public participation and other aspects of the relevant optimization to ensure the implementation of the policy effect.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：C912.63

【共引文献】