代内“文化反授”:概念、理论和大数据实证

发布时间：2018-03-12 15:19

本文选题：社会化　切入点：文化反哺　出处：《社会学研究》2017年01期 　论文类型：期刊论文

【摘要】："文化反哺"是代际的反向社会化。而本文提出,反向社会化有代际和代内两种模式。随着互联网特别是自媒体的普及,以代内反向传播为特征的"文化反授"现象应运而生,文化的传授者比学习者年轻,但不具有亲子式的代际年龄差异。与代际"文化反哺"相比,代内"文化反授"具有年龄差距趋近化、空间距离扩大化、传承关系多元化、施受身份瞬时化、传播内容选择化和变迁条件虚置化等六大特征。在理论阐述的基础上,本文以"网络热词"的传播为例,利用提取自新浪微博和百度搜索2013-2015年的网络热词的每日词频指标进行了实证研究。基于时间序列的宏观分析和基于面板数据的微观分析均证实了代内"文化反授"模式的存在。
[Abstract]:"Cultural backfeeding" is the reverse socialization between generations. This paper suggests that there are two modes of intergenerational and intra-generational socialization. With the popularization of the Internet, especially the self-media, the phenomenon of "cultural backpropagation", characterized by intra-generational backpropagation, emerges as the times require. The culture teacher is younger than the learner, but does not have the parent-child type intergenerational age difference. Compared with the intergenerational "cultural feedback", the intra-generation "cultural backteaching" has the characteristics of the age gap, the expansion of the space distance, and the diversity of the inheritance relationship. On the basis of theoretical elaboration, this paper takes the spread of "network hot words" as an example. An empirical study was conducted using the daily word frequency index extracted from Sina Weibo and Baidu search in 2013-2015. Both the macro analysis based on time series and the micro analysis based on panel data confirmed the existence of the "cultural anti-teaching" model in the generation.
【作者单位】：南京大学社会学系;
【分类号】：C913.4;G206

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