塑造与驯化：主流意识形态强化TFBOYS粉丝认同的策略研究

发布时间：2018-03-14 20:10

本文选题：驯化　切入点：主流意识形态　出处：《暨南大学》2017年硕士论文　论文类型：学位论文

【摘要】：既有认知中,粉丝被视作沉迷且不理性的个体,是物质消费生活中的江湖之远,对庙堂之高的主流意识形态普遍冷漠。而现实语境中,共青团中央等官方机构的新媒体平台可以看到大量TFBOYS粉丝的身影,这是主流意识形态重夺舆论主动权的成果,还是粉丝政治潜能的自我觉醒?在以泛政治化内核和泛娱乐化表现形式的媒介社会中,本文试图梳理并归纳主流意识形态与TFBOYS粉丝从何处发生了直接交集,又是如何进行互动的。主流意识形态和粉丝间的直接交集以主流媒体和偶像为媒介。本文分别遴选主流媒体有关TFBOYS粉丝及其偶像的报道为样本,通过诠释包裹理论得出本应在同一阵营的偶像和粉丝被塑造出两极化的媒介形象,且粉丝背负了污名的报道框架,可见这是主流意识形态重夺舆论主动权的谋划。通过网络民族志和深度访谈,本文还原出自律的TFBOYS粉丝,他们已不符合亚文化边缘性、抵抗性和风格化的特征,因而主流意识形态与TFBOYS粉丝之间的互动不能称之为收编,这便是驯化的成果。驯化借鉴了教育学概念,用以概括主流意识形态树立标准培养顺从型粉丝的手段,达到稳固指导思想一元的目的。驯化主要由“加冕-挪用”和“污名-包围”两条路径实现,前者通过认同偶像挪用粉丝的认可,后者通过污名粉丝强化权力的诱惑。本文认为,受粉丝情感投入和社会化程度影响的驯化效果难以长久维系,主流意识形态重视粉丝的群体意识、媒介素养和组织能力并没有问题,但相比于以驯化培养顺从型粉丝,大可发掘粉丝的政治潜能,孵化粉丝公众。
[Abstract]:In existing cognition, fans are regarded as addicted and irrational individuals, far away from the rivers and lakes in material consumption life, and generally indifferent to the high mainstream ideology of temples. The new media platform of the Communist Youth League Central Committee and other official organizations can see a large number of TFBOYS fans. Is this the result of the mainstream ideology reclaiming the initiative of public opinion or the self-awakening of the fans' political potential? In the media society with pan-politicized core and pan-entertainment, this paper tries to sort out and conclude where the mainstream ideology and TFBOYS fans have directly intersected. The direct intersection between mainstream ideology and fans is the media of mainstream media and idols. This paper selects the reports of mainstream media about TFBOYS fans and their idols as samples, respectively. Through the interpretation of package theory, it is concluded that the idol and fans who should be in the same camp have been created a polarizing media image, and the fans bear the stigma of the reporting framework. It can be seen that this is the plan of the mainstream ideology to regain the initiative of public opinion. Through the ethnography of the network and in-depth interviews, this paper restores self-disciplined TFBOYS fans, who are no longer in line with the characteristics of subcultural marginalization, resistance and stylization. Therefore, the interaction between mainstream ideology and TFBOYS fans can not be called "collection", which is the result of domestication. Domestication draws lessons from the concept of pedagogy and is used to generalize the means by which mainstream ideology sets up a standard for cultivating compliant fans. To achieve the goal of a solid guiding ideology, domestication is mainly achieved by the two paths of "coronation-misappropriation" and "stigma-encirclement", the former through the identification of idols' misappropriation of fans' approval. In this paper, the author thinks that the domestication effect influenced by the fans' emotional input and social degree is difficult to maintain for a long time, and the mainstream ideology attaches importance to the group consciousness of the fans. Media literacy and organizational ability are not problematic, but rather than domesticating and cultivating compliant fans, they can tap their political potential and incubate the fan public.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C912.6;G206

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