基于江苏省休闲产业发展的消费者休闲行为实证研究

发布时间：2018-04-15 16:11

本文选题：消费者休闲行为 + 休闲产业发展　；参考：《南京理工大学》2013年硕士论文

【摘要】：随着社会经济的发展,国际社会已步入一个具有新的休闲伦理观和娱乐道德观的大众休闲时代,人们不仅通过工作而且还通过休闲来充分展示个性和自我价值。社会发展的现实表明,为休闲而进行的各类生产活动和服务活动正在日益成为经济繁荣的重要因素,特别是在大中城市中,各类休闲活动已成为经济活动得以运行的基本条件。休闲不仅是一种文化现象,而且还是一种经济动力,而休闲产业作为一种新兴的产业,既不同于单一的旅游、文化、娱乐业,也不同于整体意义上的第三产业,而是蕴含在国民经济的三大产业中,并通过历史传承和演绎,在社会经济的不断发展中逐渐形成的,休闲产业的蓬勃发展,将造就一个政府、投资者和消费者三方共赢的局面。尽管我国是发展中国家,离“休闲时代”还有一段距离,但休闲产业已具备了一定的发展基础,其中最重要的,是休闲消费“收入约束”和“时间约束”的缓解。休闲产业的发展对消费者休闲行为产生着极大的影响作用,相互之间的关系如何,目前研究相对甚少。随着江苏休闲产业的蓬勃发展,消费者休闲行为也随之发生变化。本文以对江苏省休闲产业发展分析为出发点,研究消费者休闲行为的变化规律,采用决策影响因素分析法,从新的视角分析促进消费者休闲行为的因素和阻碍行为的因素,进而对休闲产业发展提出建议,这也是休闲产业发展研究中不可忽视的一个重要方面。本文第一部分通过运用资料调查方法对国内外相关休闲研究现状与研究成果进行了初步分析；第二部分对休闲产业、消费者休闲理论各自内涵和相互关系分别进行了界定；第三部分运用内部资料分析的方法,分析了江苏省休闲产业的发展现状及特征；第四部分,采用问卷调查实证研究的方法,基于休闲产业发展的消费者休闲行为的影响因素分析；第五部分提出结论和建议。分析消费者休闲行为的影响因素,为江苏休闲产业的发展提出了具体的对策：调整产业布局,加强政府导向,规范行业标准,完善休闲设施建设,营造社区休闲氛围,加强休闲理论研究。为江苏省休闲产业的发展提供借鉴。
[Abstract]:With the development of social economy, the international society has entered a new leisure era with new leisure ethics and entertainment ethics. People not only through work but also through leisure to fully show their personality and self-worth.The reality of social development shows that all kinds of production activities and service activities for leisure are becoming an important factor of economic prosperity, especially in large and medium-sized cities, all kinds of leisure activities have become the basic conditions for the operation of economic activities.Leisure is not only a cultural phenomenon, but also an economic motive force. As a new industry, leisure industry is not only different from the single tourism, culture, entertainment industry, but also different from the tertiary industry in the whole sense.It is contained in the three industries of the national economy, and through the historical inheritance and deduction, in the social and economic development of the gradual formation of the vigorous development of leisure industry, will create a win-win situation between the government, investors and consumers.Although our country is a developing country, it is still some distance from the "leisure age", but the leisure industry has a certain development foundation, the most important of which is the relaxation of leisure consumption "income constraint" and "time constraint".The development of leisure industry has a great impact on consumer leisure behavior.With the vigorous development of Jiangsu leisure industry, consumer leisure behavior also changes.Based on the analysis of the development of leisure industry in Jiangsu Province, this paper studies the changing law of consumer's leisure behavior, analyzes the factors that promote consumer's leisure behavior and the factors that hinder consumer's leisure behavior from a new angle of view.It is also an important aspect in the research of leisure industry development.The first part of this paper has carried on the preliminary analysis to the domestic and foreign related leisure research present situation and the research result by using the data investigation method, the second part has carried on the definition respectively to the leisure industry, the consumer leisure theory respective connotation and the mutual relations;The third part analyzes the current situation and characteristics of leisure industry in Jiangsu Province by using the method of internal data analysis.The factors influencing consumer leisure behavior based on the development of leisure industry are analyzed, and the fifth part puts forward some conclusions and suggestions.This paper analyzes the influencing factors of consumer leisure behavior, and puts forward specific countermeasures for the development of Jiangsu leisure industry: adjusting the industrial layout, strengthening government guidance, standardizing industry standards, perfecting the construction of leisure facilities, and creating a community leisure atmosphere.Strengthen the study of leisure theory.To provide reference for the development of leisure industry in Jiangsu Province.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：C913.3

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