“微时代”背景下L区政府舆论宣传研究

发布时间：2018-04-15 18:16

本文选题：L区 + 微时代　；参考：《西南交通大学》2017年硕士论文

【摘要】：随着网络信息技术的发展,微博、微信等新型媒体已经成为社会生活中重要的社交媒体,人类已经进入了以内容短小、传播速度快、沟通更加便捷为主要特征的微时代。在这种背景下,政府的舆论宣传工作面临着巨大的机遇与挑战。课题在对微时代的背景进行了充分的调研和分析、对国内外相关研究的整理和总结的基础上,以L区政府为主要研究对象,通过文献研究法、系统研究法以及案例研究法,对L区政府的舆论宣传工作实践进行了较为全面的调研总结。同时,发现存在着一定的问题,主要有舆论宣传理念转变不到位、多样化信息平台有待健全、工作人员信息技能有待提高、政府舆情反应与甄别机制有待完善等,并对这些问题进行了较为深入的分析,其内在的原因主要有政府舆论宣传观念思想自身转变较慢、宣传资源投入较低、宣传工作机制不健全等方面。在公共关系理论、公共传播学理论以及治理与善治等理论的指导下,课题提出L区政府的舆论宣传工作应加快转变在微时代下的理念,即增强对微时代的正确认识,主动适应和积极面对微时代下的政府舆论宣传工作;加强政府各类资源投入,尤其是加强人才技能培训;构建L区政府多样化舆论宣传互动平台,注意引导公众积极参与;健全L区政府舆论宣传引导机制,提高舆情敏锐度和反应能力,建立舆论应急预案机制等。
[Abstract]:With the development of network information technology, Weibo, WeChat and other new media have become an important social media in social life.Under this kind of background, the government's public opinion propaganda work faces the enormous opportunity and the challenge.On the basis of thorough investigation and analysis of the background of the micro-era, and on the basis of the collation and summary of the related research at home and abroad, the paper takes the L district government as the main research object, through the literature research, the systematic research and the case study.To L district government's public opinion propaganda work practice has carried on the more comprehensive investigation summary.At the same time, it is found that there are some problems, such as the transformation of public opinion propaganda idea is not in place, the diversified information platform needs to be improved, the information skills of the staff need to be improved, and the mechanism of government public opinion reaction and screening needs to be improved.The main reasons are the slow change of public opinion and ideology, the low investment of propaganda resources, the imperfect mechanism of propaganda and so on.Under the guidance of public relations theory, public communication theory, governance and good governance theory, the subject puts forward that the public opinion propaganda work of L district government should speed up the transformation of the concept under the micro-era, that is, to strengthen the correct understanding of the micro-era.Actively adapt to and actively face the propaganda work of government public opinion under the micro-era; strengthen all kinds of government resources investment, especially strengthen the training of talents and skills; construct the interactive platform of diversified public opinion propaganda of L district government, pay attention to guiding the public to participate actively;Improve the public opinion propaganda and guidance mechanism, improve the public opinion acumen and response ability, establish the public opinion emergency plan mechanism and so on.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C912.63

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