网络舆论引导的“范式危机”与方法创新——兼论舆论引导的简单化、科学化与系统化

发布时间：2018-04-17 13:39

本文选题：舆论引导 + 范式创新　；参考：《新闻记者》2017年10期

【摘要】：在网络舆论事件引导中,传统的网络屏蔽、网络评论等"物理手段"正面临着伦理、技术、效果等多重挑战。新时期可以通过范式创新,在科学研判舆情多元属性规律、利益博弈规律、自然衰变规律基础上,规范网络舆论引导的管理流程,加快负面舆情的衰变速度,减少舆论的消极影响。在宏观网络舆情生态治理中,应当标本兼治,推动网络舆情由运动式管理、应急式管理,转向舆论生态的整体治理、综合治理,推动国际互联网舆论生态的合作治理、国内互联网舆论生态的规则治理和自组织引导相结合,强化网络舆论圈层自净能力,维护并推动网络舆论生态系统的多元稳定和可持续发展。
[Abstract]:In the event of network public opinion guide, the traditional network shield, comments and other "physical means" is facing ethics, technology, effect of multiple challenges. The new period through the paradigm of innovation, in the scientific evaluation of public opinion multiple attributes of law, interests of the game rules and basic rules of natural decay, standardize the network public opinion to guide the management process to speed up the decay rate of the negative public opinion, to reduce the negative impact of public opinion. In the macro network public opinion in ecological management, should administer thoroughly, promote the network public opinion by the sports management, emergency management, to the overall opinion of ecological governance, integrated governance, promote cooperation in international Internet Governance of media ecology, ecological governance rules of domestic Internet public opinion self organization and guidance combined to strengthen the network of public opinion circle to maintain and promote diversified self purification capacity, stability and sustainable development of the network public opinion of the ecosystem.

【作者单位】：国际关系学院;中共中央党校;
【基金】：国家社科基金课题(项目编号:15BXW056)的阶段性成果
【分类号】：C912.63

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