论社会触动机制的逻辑生成及其社会价值

发布时间：2018-04-28 18:30

本文选题：社会触动机制 + 生成逻辑　；参考：《南昌大学学报(人文社会科学版)》2017年01期

【摘要】：社会触动是指具有社会属性的人在社会活动中所产生的情感"触动"。正面社会触动的生成逻辑是"趋同",即外在的活动(刺激)与触动对象内心的情感(经历或欲求)具有某些相同特征;反面社会触动的生成逻辑是"避同",即触动对象内心要尽力避免发生与外在的活动(刺激)相同或相似的结果。正面社会触动要多"求同",目的是"求同利";反面社会触动要力"避同",目的是"避同害"。正反触动机制结合使用效果更佳。社会触动机制可用西方社会说服理论加以观照和解释。社会触动机制还具有广泛的社会价值,如微观上对于打造和谐的人际关系、中观上对于推进城乡一体化发展、宏观上对于促进和谐中国建设等,均具有非常重要的指导意义。
[Abstract]:Social touch refers to the emotion "touch" produced by people with social attributes in social activities. The generative logic of positive social touch is "convergence", that is, the external activity (stimulus) has some same characteristics with the emotion (experience or desire) in the heart of the subject. The generative logic of negative social touch is "avoiding identity", that is to say, the inner mind of the subject should try to avoid the same or similar results as the external activities. The positive social touch should be more "seeking common ground", the purpose is to "seek common interests"; the negative social touch should "avoid the same", the purpose is to "avoid the same harm". The effect of positive and negative touch mechanism is better. Social touch mechanism can be viewed and explained by western social persuasion theory. Social touch mechanism also has a wide range of social values, such as micro for building harmonious interpersonal relations, for promoting the integration of urban and rural development, macro to promote the construction of a harmonious China, have very important guiding significance.
【作者单位】：井冈山大学商学院;
【基金】：国家社会科学基金项目“新市民在城乡一体化进程中的粘合催化作用及其触动机制研究”(12CSH032)
【分类号】：C912.6

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