社交网络使用行为与社会资本获得关系研究

发布时间：2018-04-30 20:01

本文选题：社交网络 + 社会资本　；参考：《兰州大学》2011年硕士论文

【摘要】：人际交往的本质是为了获得社会资本或者巩固已有的社会资本,包括物质资本、情感资本、声望资本、信任资本、满意资本等。社交网络作为全新的社交方式,提供了以往的交流形式无法提供的社会资本获得方式。网民活动从封闭社区向开放式网络的拓展一定程度上也反映了网民从社会归属需要到社会资本需要的需求上升。只有能够满足“获得社会资本”这样一种需求的网络形式才能长期存在下去,因此,研究社交网络的社会资本获得具有极大的现实意义。本研究从传播学的角度出发,借用社会学中的社会资本理论研究互联网最新进展及其对社会的影响,在跨学科研究方面具有一定的创新性。本研究分析了社交网络用户可以获得何种社会资本；分析了社交网络用户通过何种使用行为获得社会资本；最后用量化的方法对社交网络中比较有代表性的“人人网”做了案例分析。根据本研究的结论,社交网络的人际交往行为是有效的人际传播形式,有助于用户获得更多的社会资本。
[Abstract]:The essence of interpersonal communication is to obtain social capital or consolidate existing social capital, including material capital, emotional capital, prestige capital, trust capital, satisfaction capital and so on. As a new way of social communication, social network provides a way to obtain social capital which can not be provided by previous forms of communication. The expansion of Internet users' activities from closed communities to open networks also reflects the increasing demand of netizens from the need of social ownership to the need of social capital to a certain extent. Only the network form which can satisfy the demand of "obtaining social capital" can exist for a long time. Therefore, it is of great practical significance to study the social capital of social network. Based on the theory of social capital in sociology, this study studies the latest progress of the Internet and its impact on society from the perspective of communication, which is innovative in interdisciplinary research. This study analyzes the social capital that social network users can obtain, and analyzes the social capital of social network users through what kind of use behavior. Finally, a case study of Renren, which is a representative of social network, is made by quantitative method. According to the conclusion of this study, social network interpersonal behavior is an effective form of interpersonal communication, which helps users to obtain more social capital.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C912.3

【引证文献】