复杂系统论:中国网络舆论研究的范式转向

发布时间：2018-05-07 06:46

本文选题：网络舆论 + 复杂系统理论　；参考：《南京社会科学》2017年11期

【摘要】：本文从"舆情风貌描绘"、"舆论成因探究"、"民意测量方法"等方面,对当代中国网络舆论研究的部分代表性成果予以总体批评:网络舆论研究在"人的转向"趋势下,不仅存在治理路径依赖、学科路径依赖和数据工具依赖等固有局限,还面临着"人脑黑箱"的新挑战;已有研究无法对复杂、多元的主体符号实践进行多维的动态分析和动因诠释。文章尝试引入复杂科学理论及方法论,将网络舆论视为"复杂系统",从问题域、研究层次、方法论三个方面指出网络舆论研究范式转向的可能与路径。
[Abstract]:From the aspects of "description of public opinion", "study of the cause of formation of public opinion", "method of public opinion measurement" and so on, this paper makes a general criticism of some representative achievements in the study of Internet public opinion in contemporary China: the research of network public opinion is under the trend of "human's turn". There are not only the inherent limitations of governance path dependence, discipline path dependence and data tool dependence, but also the new challenges of "human brain black box". Multi-dimensional dynamic analysis and explanation of motivation are carried out in the practice of multi-dimensional main body symbol. This paper attempts to introduce the theory and methodology of complex science, regards network public opinion as a "complex system", and points out the possibility and path of the paradigm shift of network public opinion research from three aspects: problem domain, research level and methodology.
【作者单位】：南京大学新闻传播学院、中国南海研究协同创新中心;南京大学新闻传播学院;
【分类号】：C912.63

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