青少年社会化媒体的使用与满足研究

发布时间：2018-05-08 02:37

本文选题：使用与满足 + 社会化媒体　；参考：《湖南大学》2014年硕士论文

【摘要】：随着移动互联技术的进步和升级，社会化媒体的渗透率不断提高，青少年群体已经成为使用社会化媒体的主力军。但已有研究却将大学生和白领作为主要研究对象，对青少年群体的关注度并不高。处于“狂飙期”的青少年，因其生理和心理的特殊性，比其他群体更容易受到社会化媒体中不良信息的影响，其使用社会化媒体的行为更应得到重视。本文以使用与满足理论为基础，结合技术接受模型、媒介系统依赖理论和青少年发展的相关理论，综合运用文献研究法、访谈法和问卷调查法，以定量和定性相结合的方式，，对青少年使用社会化媒体的现状、满足形态、影响因素及行为变迁进行了探讨。其中问卷调查以12-24岁的青少年为对象，在浙江和湖南两省对比进行，共获得有效问卷740份。本文主要的研究发现：（1）因子分析显示，满足度由认知因子、社会化因子、情感体验因子和负面因子等四个维度构成，其中认知因子包括增强社会认知和自我认知，社会化因子包括社会资本的获得和人格的发展，情感体验因子指娱乐身心、缓解压力等情感满足，负面因子即社会化媒体可能带来的负面影响。（2）回归分析表明，使用态度、现实人际关系、使用状态、家庭经济情况、教育程度是影响满足度最为显著的五个因素。对社会化媒体持有的基本看法越乐观积极、现实生活中朋友数量越多、使用过程中越是积极参与互动、教育程度越低的青少年，满足度的得分越高。（3）青少年使用社会化媒体正在经历从媒介工具到生活方式、从工具性使用到仪式性使用、从个人动机到群体动机、从数字鸿沟到圈子隔离、从被动社会化到主动社会化的变迁。
[Abstract]:With the development and upgrading of mobile internet technology, the penetration rate of social media is increasing, and the youth group has become the main force in the use of social media. However, previous studies have taken college students and white-collar workers as the main research objects, and have not paid much attention to the youth groups. Because of the particularity of their physiology and psychology, teenagers in the "storm period" are more vulnerable to the bad information in social media than other groups, and their behavior of using social media should be paid more attention to. Based on the theory of use and satisfaction, combining with the model of technology acceptance, the theory of media system dependence and the theory of adolescent development, this paper makes comprehensive use of literature research, interview and questionnaire, and combines quantitative and qualitative methods. This paper discusses the current situation, satisfaction form, influencing factors and behavior changes of teenagers' use of social media. A total of 740 valid questionnaires were obtained in Zhejiang province and Hunan province. The main findings of this paper are as follows: 1) Factor analysis shows that satisfaction is composed of four dimensions: cognitive factor, socialized factor, affective experience factor and negative factor, among which cognitive factors include enhancing social cognition and self-cognition. Social factors include the acquisition of social capital and the development of personality, emotional experience factors refer to emotional satisfaction, such as entertainment, stress relief, etc. Negative factors, I. e., the possible negative effects of social media. Realistic interpersonal relationships, use status, family economic situation and educational level are the five most significant factors affecting satisfaction. The more optimistic and positive the basic view of social media is, the more friends there are in real life, the more active interaction in the use of social media, the less educated teenagers are. The higher the score of satisfaction, the more social media teenagers are experiencing, from media tools to lifestyles, from instrumental use to ritual use, from personal motivation to group motivation, from the digital divide to circle segregation. From passive socialization to active socialization.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206;C913.5

【参考文献】