我国基于WEB2.0的民间组织微公益模式及其应用研究

发布时间：2018-05-13 13:08

本文选题：微公益 + 微公益组织　；参考：《西安科技大学》2011年硕士论文

【摘要】：随着我国互联网WEB2.0技术的普及,基于网络的微公益组织进入快速发展阶段。许多原有的官办公益组织和民间公益组织受制于传统模式,越来越难以满足多样化和小众化的公益需求。微公益模式依靠WEB2.0技术,将网络上的单个用户联系起来,通过用户间的协同合作实现其公益价值,实现蚁群优化,具有效率高、成本低的特点。本文首先回顾了国内外有关公益模式创新的相关研究,提出了微公益模式的基本内容与特征,并将传统公益模式与基于WEB2.0的微公益模式进行了对比,在此基础上提出了微公益组织的定义。第二,对国内外37个具有代表性的微公益组织进行了调查,并从生存环境、微公益形式、服务领域、管理团队现状及WEB2.0的应用方面进行了分析,对国内、国外的组织现状做了对比和总结。以此为基础,列举和比较了成功的微公益模式的定位、“5W1H”陈述和聚焦定位设计。第三,提出了基于WEB2.0的微公益模式具体实施方法。运用菲利浦·科特勒的STP理论和里斯与特劳特的Focusing理论对微公益组织的定位过程进行了论述;提出了微公益组织董事会和专职管理团队的构建思路,并针对各个岗位的职责和要求进行了阐述;结合主流的互联网技术标准,列出搭建微公益网络平台的主要业务流程,探讨了微公益平台的结构与功能模块组合;在前文的基础上,详细论述了微公益平台的运行过程,并运用蚁群算法进行了验证,对微公益平台上用户间的协同合作所产生的正反馈性与多样性以及由此产生的蚁群优化进行了论述。最后,对照前面提出的微公益模式,本文对“多背一公斤”组织进行了应用研究。本文的研究成果主要在于将WEB2.0技术、营销学理论和仿生学理论进行综合应用,提出了一种以用户为中心的新型微公益模式。这种基于WEB2.0的微公益模式所具有的分布性、集体性的特点能够适应我国国情,更好地满足公益需求,可操作性强,具有一定的社会意义。在未来,本模式不仅适用于全民性公益自我服务,也可应用于更广泛的社会管理领域。
[Abstract]:With the popularization of WEB2.0 technology in our country, the micro public welfare organization based on network has entered a rapid development stage. Many government-run public welfare organizations and folk public welfare organizations are restricted by the traditional mode, and it is becoming more and more difficult to meet the diversified and minority public welfare needs. The micro-commonweal model relies on the WEB2.0 technology to connect the individual users on the network to realize the commonweal value through the cooperation between the users and to realize the ant colony optimization. It has the characteristics of high efficiency and low cost. Firstly, this paper reviews the relevant research on the innovation of public welfare model at home and abroad, puts forward the basic contents and characteristics of the micro-public welfare model, and compares the traditional public welfare model with the micro-public welfare model based on WEB2.0. On this basis, the definition of micro public welfare organization is put forward. Secondly, 37 representative micro-public welfare organizations at home and abroad are investigated, and analyzed from the aspects of living environment, micropublic welfare form, service field, management team status and application of WEB2.0. The present situation of foreign organizations is compared and summarized. On the basis of this, this paper enumerates and compares the positioning of the successful micro-public welfare model, "5W1H" statement and focus positioning design. Thirdly, the implementation method of micro public welfare model based on WEB2.0 is put forward. Using Philip Kotler's STP theory and Reese's and Trauter's Focusing theory, this paper discusses the positioning process of micro public welfare organization, and puts forward the idea of constructing the board of directors and full-time management team of micro public welfare organization. According to the responsibilities and requirements of each post, combined with the mainstream Internet technology standards, listed the main business process of building micro public welfare network platform, discussed the structure and function module combination of micro public welfare platform; On the basis of the above, the running process of the micro-public welfare platform is discussed in detail, and the ant colony algorithm is used to verify, The positive feedback, diversity and ant colony optimization caused by collaborative cooperation among users on micro public welfare platform are discussed in this paper. Finally, compared with the micro-public welfare model, this paper studies the application of multi-back-one-kilogram tissue. The research results of this paper mainly lie in the comprehensive application of WEB2.0 technology, marketing theory and bionics theory, and put forward a new model of micro-public welfare centered on users. This micro-public welfare model based on WEB2.0 has the characteristics of distribution and collectivity, which can adapt to the national conditions of our country, better meet the public welfare needs, have strong maneuverability, and have certain social significance. In the future, this model can be applied not only to the general public self-service, but also to the wider field of social management.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C912.2

【引证文献】