基于多模态话语理论的中国女性形象研究

发布时间：2018-05-20 13:48

本文选题：多模态话语 + 视觉符号　；参考：《杭州电子科技大学》2013年硕士论文

【摘要】：随着科技的发展，图像、声音等非语言符号在日常交流和表达意义中的作用越来越明显，传统以语言为中心的话语分析逐渐朝多模态话语分析发展。本文拟从多模态话语角度研究女性形象问题。从现有文献看，女性形象研究重点主要是从女性性别意识、气质构建、角色特征及价值取向等四个方面，且多用社会学和传播学理论进行分析，，从多模态话语理论角度进行女性形象分析的研究成果还不多见。本文借助多模态话语理论，以《中国妇女》和《中国青年》杂志封面为研究对象，采用内容分析法对改革开放初头五年（1978-1982）和改革开放30年后的第一个五年（2008-2012）两个时期封面女性人物形象进行视觉分析，具体通过统计和对比两个历史时期女性形象视觉特征的频次差异，了解女性形象的变化，并从女性形象的变迁挖掘其中所蕴含的社会意义。通过分析，得出以下结论：1）两个时期的杂志封面女性与观看者之间的互动方式不同。首先，改革开放初期，封面女性极少与观看者对视，是以被观赏和被敬仰的形象出现；而改革开放30年后，封面女性作为杂志的“代言人”，其形象的塑造基于实现杂志的商业目的。她们希望与观看者建立社会关系，向观看者索取认可和信赖，与观看者有了更多互动。其次，两个时期封面女性社会距离的选择没有明显差异。2）在女性视觉形象方面，改革开放30年后，女性气质有显著的提升，反映了女性个性的释放以及大众审美观念的变化。此外，女性形象变得更显著突出，除了利于吸引观看者眼球，实现商业目的之外，也体现了“突出个人”的价值观念。3）在女性职业角色方面，女性职业形象经历了从“工农”，“军人”到“明星”，“商人”和“知识分子”形象的变迁。作为国家主流媒体塑造下的“说话人”，女性职业角色变化也体现了社会价值观念从提倡为集体主义奋斗转变为鼓励追求个人成功。此外，“知识分子”占的比例较大，且人数的明显增加也反映了国家对科学知识的重视。
[Abstract]:With the development of science and technology, the role of non-verbal symbols such as images and sounds in daily communication and expression is becoming more and more obvious. The traditional language-centered discourse analysis is gradually moving towards multi-modal discourse analysis. This paper intends to study the image of women from the perspective of multi-modal discourse. From the existing literature, the focus of the study of female image is mainly from four aspects: female gender consciousness, temperament construction, role characteristics and value orientation, and it is mainly analyzed by sociology and communication theory. There are few researches on female image analysis from the perspective of multimodal discourse theory. With the help of multi-modal discourse theory, this paper focuses on the covers of Chinese Women and Chinese Youth. Using the content analysis method, this paper makes a visual analysis of the female characters on the cover of the first five years of the reform and opening up to the outside world (1978-1982) and the first five years after the reform and opening up to the outside world (2008-2012). Through statistics and comparison of the two historical periods of female image visual characteristics of frequency differences, understand the changes of female images, and explore the social significance of the changes of female images. From the analysis, we can draw the following conclusion: (1) the interaction between the magazine cover women and the viewers in the two periods is different. First of all, in the early years of reform and opening up, the cover women rarely looked up to the viewer, which appeared as the image of being watched and respected; and 30 years after the reform and opening up, the cover women acted as "spokesmen" for the magazine. Its image is based on achieving the magazine's business purpose. They want to establish social relations with the viewer, obtain recognition and trust from the viewer, and have more interaction with the viewer. Secondly, there is no obvious difference in the choice of social distance between the two periods. 2) in the aspect of female visual image, after 30 years of reform and opening up, the female temperament has been significantly improved, which reflects the release of female personality and the change of popular aesthetic concept. In addition, the female image has become more prominent. In addition to attracting the attention of the viewer and achieving business goals, it also reflects the value of "highlighting the individual". 3) in terms of female professional role, the female professional image has experienced from "worker and peasant". The changes of the image of "soldier" to "star", "businessman" and "intellectual". As the "speaker" shaped by the national mainstream media, the change of female professional role also reflects the change of social values from advocating for collectivism to encouraging the pursuit of personal success. In addition, the "intellectuals" account for a large proportion, and the obvious increase in the number also reflects the importance of scientific knowledge.
【学位授予单位】：杭州电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H030;C913.68

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