媒介情境理论视域下的网络交往研究

发布时间：2018-05-21 18:29

本文选题：媒介情境理论 + 网络交往　；参考：《南京师范大学》2013年硕士论文

【摘要】：约书亚·梅罗维茨是著名的媒介环境学派学者,其媒介情境理论吸收了麦克卢汉媒介技术理论与戈夫曼戏剧论的合理之处,运用“媒介——情境——行为”的研究思路分析了电子媒介给人们社会行为带来的深刻影响。这一理论为研究网络中人们之间的交往行为提供了很好的参考,同时网络交往的一些新变化及其所带来的社会影响可以利用媒介情境理论进行解释。媒介情境理论产生于20世纪80年代,当时网络技术才刚刚兴起,所以梅罗维茨在其《消失的地域：电子媒介对社会行为的影响》一书中主要还是针对广播和电视两种传播媒介进行的研究。随着网络技术的发展,网络交往又出现了许多新问题,如果照搬理论模式并不能很好地理解,因此就媒介情境理论我们需要联系实际灵活运用,从中寻找解决问题的新方法,并对理论做出新的探讨。本文以媒介情境理论为支撑,对网络交往的相关问题展开研究。论文第一章主要分析了与传统交往方式相比网络交往的一些改变及其原因所在。第二章对网络交往所带来的社会影响进行研究。网络交往给作者带来了理论的求变发展与新的研究思路等方面的反思,这些会在论文第三章中有所涉及。
[Abstract]:Joshua Melowitz is a famous scholar of the school of media environment whose theory of media situation absorbs the rationality of McLuhan's theory of media technology and Goffman's theory of drama. This paper analyzes the profound influence of electronic media on people's social behavior by means of "Media-situational-behavior". This theory provides a good reference for the study of the interaction behavior between people in the network. At the same time, some new changes of network communication and its social impact can be explained by the media context theory. The theory of media context came into being in the 1980s, when network technology was just emerging. So Melowitz in his book the area of disappearance: the influence of Electronic Media on Social behavior is mainly focused on radio and television. With the development of network technology, there are many new problems in network communication. If copying the theoretical model can not be well understood, we need to apply the theory of media situation flexibly to find a new way to solve the problem. And make a new discussion to the theory. Based on the theory of media situation, this paper studies the related problems of network communication. The first chapter mainly analyzes some changes and reasons of network communication compared with traditional communication methods. The second chapter studies the social impact of network communication. Network communication brings the author some reflections on the development of theory and new research ideas, which will be discussed in the third chapter of this paper.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206;C912.1

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