微博女性“大V”形象的解构与建构
发布时间：2019-03-31 20:50
【摘要】：微博女性"大V"形象的传递不仅受用户差异,包括性别、使用目的与行为特征的解读影响,而且被政治、社会、经济、文化等深层解构。建构独立意志的女性"大V"形象,需提升女性"大V"性别意识、破除微博用户刻板印象以及由第三方机构及时监测社会性别状况。
[Abstract]:The transmission of "Big V" image of Weibo women is not only influenced by user differences, including gender, use purpose and behavior characteristics, but also deconstructed deeply by politics, society, economy, culture and so on. In order to construct the "big V" image of women with independent will, it is necessary to promote the female "big V" gender consciousness, break down the stereotype of Weibo users and monitor the gender status of the society by a third party organization in a timely manner.
【作者单位】： 南京师范大学舆情与危机管理研究所;江南大学机械工程学院;
【基金】：国家社会科学基金项目“新浪‘大V’传播行为与失范应对研究”(批准号:14BXW029)的阶段性成果
【分类号】：C913.68;G206
，
本文编号：2451264
[Abstract]:The transmission of "Big V" image of Weibo women is not only influenced by user differences, including gender, use purpose and behavior characteristics, but also deconstructed deeply by politics, society, economy, culture and so on. In order to construct the "big V" image of women with independent will, it is necessary to promote the female "big V" gender consciousness, break down the stereotype of Weibo users and monitor the gender status of the society by a third party organization in a timely manner.
【作者单位】： 南京师范大学舆情与危机管理研究所;江南大学机械工程学院;
【基金】：国家社会科学基金项目“新浪‘大V’传播行为与失范应对研究”(批准号:14BXW029)的阶段性成果
【分类号】：C913.68;G206
，
本文编号：2451264
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