驰骋的新女性——19世纪末法国自行车海报广告中的女性图景
发布时间：2019-04-11 21:00
【摘要】：自行车是19世纪西方资本主义国家最具代表性的工业产品之一。法国作为其全球商品化的始发地,借助石印术在印刷出版业的广泛应用,发行了大量的商业海报这一群众喜闻乐见的广告载体。此时期的法国自行车海报广告,采用了众多鲜明各异的女性形象,在缔造了一个资本主义经济神话的同时,还真实呈现了19世纪下半叶法国女性平权、解放运动的现实、意义与局限。
[Abstract]:Bicycle is one of the most representative industrial products in western capitalist countries in the 19th century. France, as the origin of global commercialization, has issued a large number of commercial posters, a popular advertising carrier, with the help of lithography in the printing and publishing industry. The advertisement of the French bicycle poster during this period adopted many distinct and different images of women. While creating a capitalist economic myth, it also really presented the reality of the French women's affirmative power and liberation movement in the second half of the 19th century. Meaning and limitation.
【作者单位】： 中国人民大学外国语学院;
【基金】：中国人民大学科学研究基金(中央高校基本科研业务费专项资金资助)“19世纪巴黎城市生活文化研究”(项目编号:17XNF031)的成果
【分类号】：C913.68
[Abstract]:Bicycle is one of the most representative industrial products in western capitalist countries in the 19th century. France, as the origin of global commercialization, has issued a large number of commercial posters, a popular advertising carrier, with the help of lithography in the printing and publishing industry. The advertisement of the French bicycle poster during this period adopted many distinct and different images of women. While creating a capitalist economic myth, it also really presented the reality of the French women's affirmative power and liberation movement in the second half of the 19th century. Meaning and limitation.
【作者单位】： 中国人民大学外国语学院;
【基金】：中国人民大学科学研究基金(中央高校基本科研业务费专项资金资助)“19世纪巴黎城市生活文化研究”(项目编号:17XNF031)的成果
【分类号】：C913.68
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