漫迷弹幕族的社会交往研究

发布时间：2019-05-18 05:05

【摘要】：漫迷弹幕族作为弹幕族中的核心群体,其独特的社会交往形态成为了解该族群文化的关键层面。本文从网络人类学的视角出发,以哗哩哔哩网为主要研究平台,通过虚拟社区与现实社会对比的方式,对漫迷弹幕族社会交往中的社交主体、社交规则、社交模式以及社交网络这4个方面进行阐释,从而实现对漫迷弹幕族群社会交往形态的描绘和分析,并挖掘出其背后反映出的族群心理特征和情感需求。依据本文的分层标准,漫迷弹幕族可根据社区参与程度和粉丝数的多寡分为注册用户、普通会员、“萌新” UP主、进阶中的UP主、“大大”和“巨巨” 6个层级。这些漫迷弹幕族在性别分布、年龄结构、学历层次、性格爱好以及对作品分享的原则上都呈现出明显的特征。在研究中发现,漫迷弹幕族的社会交往与现实社会存在3大共同点。其交往过程中透露出的“无为”、“无讼”的生活理念,以及社会交往中情感维度的主导作用都与中国传统社会中的社会交往状态十分相似。另外,网络规模、网顶、核心问题讨论网对个体社会资本的正向影响也与现实社会的社交特点一致。同时,漫迷弹幕族群社会交往纽带由传统社会中的血缘、地缘向趣缘的转变,在互动模式上更广的媒介渠道,以及群体归属感、自我实现感和玩乐需求的满足是其情感资本的主导取向,则是漫迷弹幕族社区不同于现实社会的3大特点。对漫迷弹幕族社会交往四个方面的研究以及对其情感需求的分析,有利于我们进一步了解漫迷的文化消费动机,从而为动漫产业的内容生产及持续发展提供参考依据。
[Abstract]:As the core group of the catwalk family, its unique form of social communication has become the key level to understand the culture of the ethnic group. From the perspective of network anthropology, this paper takes Wolibeilei as the main research platform, and compares the social subject and social rules in the social communication between the virtual community and the real society. The social model and social network are explained in order to describe and analyze the social communication form of the fan screen ethnic group, and to excavate the psychological characteristics and emotional needs of the ethnic group reflected behind it. According to the stratification standard of this paper, the fan screen family can be divided into six levels according to the degree of community participation and the number of fans: registered users, ordinary members, "Mengxin" UP master, advanced UP master, "big" and "giant". These fans show obvious characteristics in gender distribution, age structure, educational level, personality hobbies and the principle of sharing works. In the study, it is found that there are three common points between the social communication of fans and the real society. The concept of "inaction" and "no litigation" revealed in the process of communication, as well as the leading role of emotional dimension in social communication, are very similar to the state of social communication in traditional Chinese society. In addition, the positive influence of network size, network top and core issues on individual social capital is also consistent with the social characteristics of real society. At the same time, the social communication ties of the ethnic groups are changed from consanguinity, geography to interest in the traditional society, and the media channels in the interaction mode are wider, as well as the sense of group belonging. The satisfaction of self-realization and playful demand is the dominant orientation of its emotional capital, and it is the three characteristics of the fan screen community which are different from the real society. The research on the four aspects of social communication of cartoon fans and the analysis of their emotional needs are helpful for us to further understand the cultural consumption motivation of fans, so as to provide a reference for the content production and sustainable development of animation industry.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C912.3;G206

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