孟加拉国可持续交通的自行车共享：文化集体主义和宗教信仰对女性自行车共享意愿障碍的实证研究

发布时间：2021-03-22 18:03

　　由于可持续交通已经成为孟加拉国的迫切需求,因此,共享自行车可以成为孟加拉诸多城市和地区可持续流动的有效工具。基于此,本研究重点评估女性市民对共享自行车作为一种环保出行方式的行为意向。以计划行为理论（TPB）为基础,本研究着重探讨集体主义和宗教信仰对女性公民行为意向的影响。为了获取数据并测试所提出的模型,一项针对277名女性市民的调查在孟加拉的Comilla城市展开。研究使用结构方程模型（SEM）来分析所得数据。研究结果表明,态度、主观规范和感知行为控制对女性共享自行车的意愿具有显著而积极的作用。然而,研究却发现,不仅集体主义对女性共享自行车的态度和感知行为控制具有直接的负面影响,宗教信仰对女性的意愿也有负面影响。最后,研究还发现,宗教信仰负向调节了主观规范和行为意向的关系。 

【文章来源】：中国科学技术大学安徽省 211工程院校 985工程院校

【文章页数】：124 页

【学位级别】：硕士

【文章目录】：
摘要
Abstract
Chapter 1 Introduction
    1.1 Research Background and Significance
        1.1.1 Background
        1.1.2 Research Significance
    1.2 Research Content
    1.3 Research Method
    1.4 Innovation Point
Chapter 2 Literature Review
    2.1 Sustainable Transportation in Bangladesh
    2.2 Cycling and Bike-sharing
        2.2.1 Generations, Expansions, and Benefits
        2.2.2 Bike-sharing in Bangladesh
    2.3 Women in Bangladesh
    2.4 Theory of Planned Behavior and Constructs
    2.5 Religiosity and Collectivism
    2.6 Literature Gap
Chapter 3 Theory and Research Hypothesis
    3.1 Inclusion of Collectivism
    3.2 Collectivism-Attitude,Subjective Norm & Perceived Behavioral Control
    3.3 Attitude, Subjective Norm,Perceived Behavioral Control-BehavioralIntention
    3.4 Inclusion of Religiosity in TPB
        3.4.1 Theoretical and Empirical Support to Include Religiosity
        3.4.2 The Moderation Effect of Religiosity
Chapter 4 Data and Methods
    4.1 Research Design
        4.1.1 Survey Research
        4.1.2 Unit of Analysis
    4.2 Sample Design
        4.2.1 Sample Frame
        4.2.2 Sample Selection
        4.2.3 Sample Size
    4.3 Data Collection
        4.3.1 Definition and Pictorial Presentation of Bike-sharing
        4.3.2 Data Collection
        4.3.3 Demographics of Respondents
    4.4 Measures
        4.4.1 Attitude
        4.4.2 Subjective Norm
        4.4.3 Perceived Behavioral Control
        4.4.4 Cultural Collectivism
        4.4.5 Religiosity
        4.4.6 Intention
        4.4.7 Demographics & Others
    4.5 Analytical Strategy
Chapter 5 Results
    5.1 Measurement Model
    5.2 Structural Model
Chapter 6 Discussion
    6.1 Overview of Findings
    6.2 Theoretical Implications
    6.3 Practical Implications
    6.4 Limitations and Future Research
    6.5 Conclusion
References
Appendices
List of Publications
Acknowledgements



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