中国城市的国际媒体形象

发布时间：2018-01-19 03:01

本文关键词： 城市形象国际媒体形象对外传播定性和定量分析　出处：《上海交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：伴随着全球城市化与城市现代化的推进，城市竞争已成为全球竞争的焦点，中国城市的国际形象作为城市核心竞争力的重要资源性要素受到了越来越多的关注。在中国城市的国际形象塑造中，，国际媒体特别是西方主流英文媒体的报道对中国城市的国际形象有着重要的塑造作用。本文通过对国际主流媒体对中国城市的报道分析发现，国际媒体中的中国城市具有复杂、多元性；突出经济成就、反映城市问题、关注底层民众；突发性和重大性事件能极大地提高城市在外媒中的曝光率；城市的国际媒体形象与国家媒体形象相融合；城市报道方式的故事化叙事等五个特点。通过进一步深入分析上海、南京两个城市的国际媒体形象，结合国际媒体中的中国城市形象特点，本文给出了提高中国城市的国际媒体形象的五条建议：尊重新闻的国际传播规律，主动融入国际话语体系；城市形象与国家形象相融合；重视跨国企业在提升中国城市国际媒体影响力中的作用；可以有选择、有针对性的在国际媒体上直接投放城市形象广告；重视地方领导人在提升城市国际媒体形象中的作用。
[Abstract]:With the development of global urbanization and urban modernization, urban competition has become the focus of global competition. The international image of Chinese cities, as an important resource element of the core competitiveness of cities, has been paid more and more attention in the shaping of the international image of Chinese cities. The international media, especially the mainstream English media, play an important role in shaping the international image of Chinese cities. Through the analysis of the international mainstream media reports on Chinese cities, it is found that the Chinese cities in the international media are complex and pluralistic. Highlight economic achievements, reflect urban problems, and pay attention to the bottom of the population; Sudden and important events can greatly increase the exposure of cities in foreign media; The international media image of the city and the national media image are integrated; There are five characteristics of story narration in urban reporting. Through further in-depth analysis of the international media image of Shanghai and Nanjing, combined with the characteristics of the Chinese city image in the international media. This paper gives five suggestions to improve the international media image of Chinese cities: respecting the rules of international communication of news and actively integrating into the international discourse system; The combination of city image and national image; Attach importance to the role of multinational enterprises in promoting the international media influence of Chinese cities; Can have the choice, has the pertinence in the international media directly places the city image advertisement; Attach importance to the role of local leaders in promoting the city's international media image.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D822;G212

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