时空维度下的国家形象模型探析——基于认知互动的视角

发布时间：2018-03-06 00:28

  本文选题：国家形象　切入点：认知互动　出处：《新闻界》2017年05期 　论文类型：期刊论文

【摘要】：国家形象的传播是一个复杂的系统工程。本文从互动论、认知论的视角关照国家形象的形塑,认为国家形象存在"自我认知形象"、"他者认知形象"、"自我期待形象"和"他者期待形象"这四个向度上的互动关系,并将这四个向度置于时间和空间的维度中加以考察,发现国家形象并非固定的,而是在认知中不断发生变化,进而会影响国家形象的传播策略。在此基础之上本文提出了国家形象互动模型,以期多维度地关照国家形象的形成。
[Abstract]:The dissemination of national image is a complex system engineering. This paper takes care of the shaping of national image from the perspective of interaction theory and cognitive theory. The author holds that there are four interactive relations in the national image: "self-cognitive image", "other cognitive image", "self-expectation image" and "other expectation image", and the four dimensions are examined in the dimension of time and space. It is found that the national image is not fixed, but is constantly changing in cognition, which will affect the communication strategy of national image. On this basis, this paper puts forward an interactive model of national image in order to take care of the formation of national image in many dimensions.
【作者单位】： 华中科技大学新闻与信息传播学院;
【基金】：国家社会科学基金重大课题“跨文化传播中的中国国家形象建构”(11&ZD024)
【分类号】：D80;G206
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本文编号：1572576