地方媒体高端外交活动报道的创新——杭州日报创办英语专版《Hangzhou Impression》的探索

发布时间：2018-03-17 03:01

  本文选题：杭州日报　切入点：地方媒体　出处：《新闻战线》2016年19期 　论文类型：期刊论文

【摘要】：正今年G20峰会在杭州举办。作为峰会举办地的城市主流媒体,如何发挥主场优势,给世界留下杭州印象?杭州日报创新思路,创办了英语专刊《Hangzhou Impression》(杭州印象),由于针对外媒和外籍与会人士的目标定位准确,获得了峰会主办方的特许,成为送进峰会新闻中心和外媒下榻酒店的两份报纸之一,准确地向世界传达了中国声音、讲好了杭州故事,取得了良好的宣传效果。谋划:一个月前的英语版
[Abstract]:This year's G20 summit is being held in Hangzhou. As the venue of the summit, how can the urban mainstream media give full play to its home advantage and impress the world? The Hangzhou Daily has innovated its thinking and created Hangzhou Impression, an English-language magazine. (Hangzhou impressions, because of its accurate targeting of foreign media and foreign participants, was granted special permission by the organizers of the summit. As one of the two newspapers sent to the news center of the summit and the hotel where the foreign media stayed, it accurately conveyed the Chinese voice to the world, told the story of Hangzhou, and achieved good publicity results.
【作者单位】： 杭州日报;
【分类号】：D827;G212
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本文编号：1622840