中国究竟需要树立什么样的国家形象

发布时间：2018-03-28 02:38

本文选题：国家形象　切入点：理想形象　出处：《中州学刊》2014年11期

【摘要】：在国家形象这个话题域,一直存在着认识的误区:人们习惯于把其他国家人们的喜爱作为目标,而尽力避免引发他们的敬畏感;偏好展示国家的硬实力,致力于报道经济发展、国力强盛,而忽略了软实力的宣扬;在一定程度上忽略了理想与现实的界限,把理想的愿景当作现实,按照愿望去描写现实的国家。这自然会影响到国家形象的建构。在对外呈现国家形象时,不要刻意追求他国人们的喜爱,事实上他人的敬畏感与大国更相称;要注意理想与现实的差别和联系,根据事实来呈现当下的中国;不能满足于国家硬实力的展示,展现硬实力固然有利于杜绝周边某些国家的幻想,同时还要弘扬中国的亲和力、感召力和吸引力,把硬实力与软实力有机地结合起来。
[Abstract]:In the topic area of national image, there has always been a misunderstanding: people are used to targeting people's likes in other countries and trying to avoid arousing their sense of awe; they prefer to show the hard power of the country and devote themselves to reporting on economic development. National strength is strong, but the propaganda of soft power is ignored; to some extent, the boundary between ideal and reality is ignored, and the ideal vision is regarded as a reality. Describe the realistic country according to the desire. This will naturally affect the construction of the national image. When presenting the national image, do not deliberately pursue the love of the people of other countries, in fact, the sense of awe of others is more commensurate with the big country; We should pay attention to the differences and connections between ideals and reality, present China according to the facts. We should not be satisfied with the display of the hard power of our country. Showing hard power is certainly conducive to putting an end to the illusions of some neighboring countries, and at the same time promoting China's affinity. Appeal and attractiveness combine hard power with soft power organically.
【作者单位】：华中科技大学新闻与信息传播学院;
【基金】：2011年国家社会科学基金重大项目《跨文化传播中的中国国家形象建构研究》(11&ZD024)阶段性研究成果
【分类号】：D820

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