通过大型活动构建中国全球形象：原因和结果

发布时间：2018-03-28 13:11

本文选题：大型文化活动　切入点：奥运会　出处：《清华大学》2012年硕士论文

【摘要】：随着中国在国际政治及经济上的影响日益升级,中国在其他的领域中的影响也经历过同样的趋势。本趋势特别体现于中国近日主办的大型文化活动上,从2008北京奥运会至2010上海世博会,中国变成了之类活动的积极参与者。对于大型文化活动的政治经济及社会得失的讨论及分析而言,几个因素是不可忽略的。之类活动视为能将国际不同的利益暂时使联合,而且能让一个国家的在国际平台上的形象变成更积极的.除此之外,大型文化活动利于国家的基础设施的建设,经济及外交能力及影响的提高。总体而言,主办这些活动的收益可以说是多元的。不过,虽然收益很大,经济收益平时是很夸张的,而且在媒体聚光灯下的主办国家除了积极的媒体关注也会经历消极的。这种消极的媒体关注,而且夸张的经济收益能破坏主办大型文化活动的吸引力,甚至会让很多国家放弃投标主办这些活动。从统计角度而言,这些活动的收益其实是极微的。不过,无论如何,几个优点还是存在的,即发达国家在主办类似活动的目的是经济利益,因为发达国家不需要发展基础设施也不需要增加外交能力,而发展中国家需要提高自己的基础设施的建设及外交能力以便提高自己的政治经济的影响及重要性。虽然近日中国在国际政治经济上提高了自己的影响和重要性,但是他还是视为发展中国家,而且它的迅速的发展也引起了不少很有批判性的评论,这种情况让本国家还是争取一个更积极的形象。所以说,大型文化活动还是能帮中国打造一个更积极的国际形象。
[Abstract]:With China's growing influence in international politics and economy, China's influence in other fields has experienced the same trend. This trend is reflected in the recent large-scale cultural events hosted by China. From the 2008 Beijing Olympics to the 2010 Shanghai World Expo, China has become an active participant in such activities. For the discussion and analysis of the political, economic and social gains and losses of large-scale cultural events, several factors cannot be ignored... activities such as those that allow for the temporary integration of different international interests, And it can make a country's image on the international platform more positive. In addition, large-scale cultural activities are conducive to the construction of the country's infrastructure, economic and diplomatic capabilities and influence. The proceeds of hosting these events can be said to be multiple. However, although the benefits are very large, the economic benefits are usually exaggerated, and the host country under the media spotlight will experience negative media attention in addition to positive media attention. And exaggerated economic gains can undermine the attractiveness of hosting large cultural events and even discourage many countries from bidding to host them. Statistically speaking, the benefits of these activities are very small. However, in any case, there are several advantages, that is, the developed countries are hosting similar events with the aim of economic benefits. Because the developed countries do not need to develop infrastructure and do not need to increase diplomatic capacity, and developing countries need to improve their infrastructure and diplomatic capacity in order to enhance their political and economic impact and importance. Although China has recently increased its influence and importance in international politics and economy, it is still regarded as a developing country, and its rapid development has also attracted a lot of critical comments. This makes the country a more positive image. So big cultural events can still help China create a more positive international image.
【学位授予单位】：清华大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：D822

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