2010年上海世博会南非国家形象传播研究

发布时间：2018-06-19 17:38

本文选题：南非 + 国家形象　；参考：《上海外国语大学》2011年硕士论文

【摘要】：2008年北京奥运会前后,我国学界掀起了对国家形象研究的热潮,包括新闻传播学、国际关系、心理学等多学科都从各自的角度进行了研究,这些理论研究为我国国家形象的改善实践提供了有益的参考。本文也是本着这样的意图,利用在世博会南非馆的工作经历,深度分析了世博会期间以南非馆为平台的南非国家形象塑造过程,综合运用传播学、国际政治、心理学等多方面理论对南非馆的主题及国家形象进行了剖析,并对南非国家形象管理的专门机构“南非国际营销委员会(International Marketing Council of South Africa)”的职能及组织框架进行了介绍,分析了设立国家形象管理机构的优缺点,这也是国内文献首次对该机构的详细介绍。本文结论结合我国现阶段的国家形象管理现状,提出在国务院新闻办公室设立专门的国家形象管理机构的建议,以确保我国国家形象战略目标的稳步实现。
[Abstract]:Before and after the 2008 Beijing Olympic Games, the academic circles of our country have set off an upsurge in the study of national image, including the study of news communication, international relations, psychology and so on. These theoretical studies provide a useful reference for the improvement of China's national image. Based on this intention and the experience of the South African Pavilion at the World Expo, this paper makes a deep analysis of the process of shaping the national image of South Africa on the platform of the South African Pavilion during the World Expo, and synthetically applies the theory of communication to international politics. Psychology and other theories analyze the theme and national image of the South African Pavilion, and introduce the functions and organizational framework of South Africa's International Marketing Council of South Africa, a special agency for the management of South Africa's national image. This paper analyzes the advantages and disadvantages of setting up the national image management institution, which is the first time that the domestic literature introduces the institution in detail. Based on the present situation of national image management in China, this paper puts forward the suggestion of setting up a special national image management organization in the Information Office of the State Council in order to ensure the steady realization of the strategic goal of national image in China.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G206;D847.8

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