公司外交:对跨国公司外交职能的一项研究

发布时间：2018-06-24 18:28

本文选题：世界政治 + 公司外交　；参考：《国际政治研究》2014年05期

【摘要】：在全球化时代,跨国公司面对全球化经营中的风险和挑战,必须依靠公司外交去预测、评估、规避各种风险。公司外交成为跨国公司必不可少的新职能,是公司为了维护国家利益和国家形象、增强公司合法性,在遵守各国法律、制度和文化规则的基础上,同各国政府、公司、非政府组织、非营利组织、公众和个人之间开展的制度性跨国沟通和交流活动。就其形态而言,公司外交形成了游说外交、商务外交、社会外交三种主要运作机制。国内外学者对公司外交的内涵及特征进行了深入研究,取得了不少成果。中国公司和中国政府虽然也认识到了公司外交的重要性,但在实践中还存在一些问题。在今后较长一段时期内,中国外交需要平衡公司目标与外交目标,确立公司与政府"合作共赢"的外交理念;统筹好公司资源与外交资源,确立公司与政府"相互为用"的外交战略;协调好公司机制与外交机制,确立公司与外交"统筹协调"的外交机制。
[Abstract]:In the era of globalization, multinational corporations must rely on corporate diplomacy to predict, evaluate and avoid various risks in the face of risks and challenges in global operations. Corporate diplomacy has become an indispensable new function of transnational corporations, which, in order to preserve national interests and national image and enhance the legitimacy of the company, and on the basis of compliance with the laws, institutions and cultural rules of each country, with governments, companies, Institutional transnational communication and communication activities between NGOs, NPOs, the public and individuals. In terms of its form, corporate diplomacy has three main operating mechanisms: lobbying diplomacy, commercial diplomacy and social diplomacy. Scholars at home and abroad have made a deep study of the connotation and characteristics of corporate diplomacy and achieved many achievements. Although Chinese companies and Chinese government recognize the importance of corporate diplomacy, there are still some problems in practice. For a long time to come, China's diplomacy needs to balance the objectives of the company with the diplomatic objectives, establish the diplomatic concept of "win-win cooperation" between the company and the government, and coordinate the corporate and diplomatic resources. To establish the diplomatic strategy of "mutual use" between the company and the government, to coordinate the company mechanism with the diplomatic mechanism, and to establish the diplomatic mechanism of "overall coordination" between the company and the diplomacy.
【作者单位】：清华大学国际关系学系;
【基金】：国家哲学社会科学规划基金2011年重大课题“我国的公共外交研究:战略与策略”项目的中期成果 (项目批准号:11&ZD063)
【分类号】：D821

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