中国中央电视台掌握国际媒体话语权的路径研究

发布时间：2018-06-29 22:32

本文选题：媒体话语权 + 国际形象　；参考：《长安大学》2013年硕士论文

【摘要】：媒体的话语权，顾名思义就是媒体所传递的话语在受众中的影响力，也就是说如果媒体在信息传播中对传播效果具有潜在的影响力，所传播内容能否起到决定社会的舆论走向或者影响人们价值观取向的效果。对于一个国家，在国际社会上的影响力来自于自身综合国力的大小，同时，也需要媒体对自我的表达，而这种表达能否在国际社会中占据比较有利的位置，就要靠这个国家媒体能否拥有一定的话语权。从目前来看，CNN已经发展成为了很多人了解世界的一个窗口，他们甚至于更亲信于CNN对国际新闻的报道。本文主要以CCTV为主要研究主体，通过传播学和管理学的理论基础，，对比分析了中美两国的媒体管理政治环境，分析了CNN媒体话语权现状，发展经验，总结出了适合中国现有国情和中国特色的CCTV话语权提升路径机制。从国际新闻的传播素材上来说要注重CCTV自我新闻的采集，改变过去自我新闻采集比重较低外来新闻尤其是以西方美联社和路透社等纸媒的新闻素材依赖。从国际新闻传播方式上来说多采用现场直播，提高CCTV新闻传播的权威性和客观性。并且在传播方式上多采用深度报道新闻事件，对相同的新闻事件进行多角度的全面分析报道。从国际新闻传播技巧上来说CCTV要做注重细节新闻传播媒体，用新闻细节来吸引国际受众，提升新闻的生动性和趣味性。电视媒体行业属于文化意识范畴，而中央电视台的综合实力直接反应的就是我国的文化软实力水平，坚持党管媒体的原则的同时走出具有中国特色的媒体管理制度，我们必须要选择重点区域进行有效传播同时还应该建立科学合理的处理突发事件机制。加强我国政府在突发事件中对新闻媒体把控能力建设的对策，树立起政府官员通过CCTV管理突发新闻事件的理念，我们着眼于提升中国经济竞争力同时,通过改革尽快做大做强国内媒体,把传媒业作为发展文化产业的重要突破口。
[Abstract]:The right of the media to speak is, as its name implies, the influence of the words transmitted by the media in the audience, that is, if the media has a potential influence on the effect of communication in the dissemination of information, Whether the content can decide the trend of public opinion or influence the orientation of people's values. For a country, its influence in the international community comes from the size of its comprehensive national strength. At the same time, it also needs the media to express itself, and whether this kind of expression can occupy a more favorable position in the international community. It depends on whether the state media can have a certain right to speak. At present, CNN has developed into a window for many people to understand the world, and they are even more close to CNN's coverage of international news. With CCTV as the main research subject, this paper, through the theoretical basis of communication and management, compares and analyzes the political environment of media management in China and the United States, and analyzes the current situation and development experience of CNN media discourse. Summarizes the CCTV voice promotion path mechanism suitable for China's existing national conditions and Chinese characteristics. From the international news dissemination material, we should pay attention to CCTV self-news collection, and change the past self-news collection low proportion of foreign news, especially the Western Associated Press and Reuters and other print media news materials rely on. In terms of international news dissemination, live broadcast is used to improve the authority and objectivity of CCTV news dissemination. And in the way of communication, more in-depth reporting of news events, the same news events comprehensive analysis of the various angles. In terms of international news communication skills, CCTV should pay attention to detail news media, use news details to attract international audiences, and enhance the vitality and interest of news. The television media industry belongs to the category of cultural consciousness, and the comprehensive strength of CCTV directly reflects the level of cultural soft power in our country. While adhering to the principle of the party governing the media, it also steps out of the media management system with Chinese characteristics. We must select key areas for effective communication and establish a scientific and reasonable mechanism for dealing with emergencies. To strengthen the measures taken by the Chinese government to control and control the news media in emergencies, and to foster the concept of government officials managing news emergencies through CCTV, we aim at improving the competitiveness of China's economy at the same time. Through the reform as soon as possible to strengthen the domestic media, the media industry as an important breakthrough in the development of cultural industry.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G229.2;D815

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