微博外交—驻华外国使领馆网络公众外交研究

发布时间：2018-07-05 01:14

本文选题：微博外交 + 公众外交　；参考：《复旦大学》2012年硕士论文

【摘要】：中国现今最热门的网络现象,莫过于微博客的兴起和发展,微博客已经成为各种舆论场和观点展示和传播最活跃的平台。美国的Twitter上已经聚集了60余位国家首脑开设微博,各国领导人和网民进行互动,奥巴马曾开玩笑说,大家都有了Twitter账户,以后就再也用不着红色电话了。利用这一互联网媒介新应用进行外交沟通,不仅是在表面上成为了一种流行趋势,实际上也是媒介新技术在外交应用上的发展趋势。近年来,学术界对于互联网领域的政治传播开展了不同角度的研究,本文尝试通过对驻华外国使领馆利用微博客服务开展的公众外交这一新现象进行描述和分析,讨论这种“微博外交”在公众外交和政治传播中的作用。本文假设,在基于微博客服务的外交努力中,外交机构和非政府组织的公众外交能力得到极大的增强,获得更大的发展空间。而实际政治传播中的机制迥异于传统沟通模式和效果,互动参与大大增加,同时其外交行为也被放大聚焦,被置于所有网民的监视之下。全文借鉴行为主义的视角,运用政治传播理论和传播学理论,以期对这一新技术应用带来的外交变化进行诠释。具体论证过程中,本文以结合定量和定性方法,通过案例比较,将传播理论中社会文化传统中的议程设置理论、沉默的螺旋理论、控制论传统“输入—过程—产出”模式、拉斯韦尔的5W理论引入分析,力图分析微博客是对公众外交和政治传播造成了什么样的影响和变化。本论文分五个部分。第一章对政治传播、公众外交和微博外交等基本概念进行了介绍和辨析,通过对研究文献的梳理,借鉴传播理论和政治传播理论建立基本的分析框架。第二章首先对微博外交的兴起和发展进行了简单的回顾,此后通过对驻华外交机构外交微博的数据分析、美国,英国和日本驻华大使馆官方微博个案比较分析,试图从多角度来分析不同背景下各个不同行为体进行微博外交的动机,运作机制和效果。第三章通过对微博外交的政治传播理论分析和传播理论分析,结合第二章形成的数据和结论,分析微博外交政治传播的特征,对公众外交和政治传播形成的新发展和新挑战,对这一传播形式的实际传播效果进行评估。第四章从去中心化、去中介化和理性主义等角度对微博外交展开再辨析,从国际法意义上来分析微博外交的管辖权力,平台治理和监视对行为体所形成的挑战,最后展望基于互联网微博的公众外交的未来。第五章结论部分梳理了全文结构和论证思路。
[Abstract]:The most popular Internet phenomenon in China is the rise and development of Weibo. Weibo has become the most active platform for the display and dissemination of opinions and opinions. In the United States, where more than 60 heads of state have opened Weibo, where leaders interact with netizens, Mr. Obama joked that everyone had a Twitter account and no longer needed a red phone. Using this new application of Internet media for diplomatic communication is not only a popular trend on the surface, but also the development trend of new media technology in diplomatic application. In recent years, the academic circles have carried out different studies on the political communication in the field of Internet. This paper attempts to describe and analyze the new phenomenon of public diplomacy carried out by foreign embassies and consulates in China using Weibo services. This paper discusses the role of Weibo diplomacy in public diplomacy and political communication. This paper assumes that, in the diplomatic efforts based on Weibo guest service, the public diplomatic capacity of diplomatic institutions and non-governmental organizations is greatly enhanced and a greater space for development is obtained. The mechanism of the actual political communication is different from the traditional communication mode and effect, the interactive participation is greatly increased, and its diplomatic behavior is also magnified and focused, placed under the surveillance of all Internet users. From the perspective of behaviorism, this paper uses the theory of political communication and the theory of communication to explain the diplomatic changes brought about by the application of this new technology. In the process of concrete argumentation, by combining quantitative and qualitative methods, this paper compares the agenda setting theory of social culture tradition, the silent spiral theory, and the traditional "input-process-output" model of cybernetics. Raswell's 5 W theory introduces the analysis to analyze the influence and change of Weibo guest on public diplomacy and political communication. This paper is divided into five parts. The first chapter introduces and discriminates the basic concepts of political communication, public diplomacy and Weibo diplomacy, and establishes a basic analytical framework by combing the research literature and drawing lessons from the theory of communication and the theory of political communication. The second chapter firstly reviews the rise and development of Weibo diplomacy, and then through the analysis of the diplomatic Weibo data of diplomatic institutions in China, the official Weibo cases of American, British and Japanese embassies in China are compared and analyzed. This paper attempts to analyze the motives, operational mechanisms and effects of Weibo diplomacy by different actors in different backgrounds. The third chapter analyzes the political communication theory and communication theory of Weibo diplomacy, combining the data and conclusions formed in the second chapter, analyzes the characteristics of political communication of Weibo diplomacy, and analyzes the new development and new challenge to the public diplomacy and political communication. The actual effect of this form of communication is evaluated. Chapter four analyzes Weibo diplomacy from the angle of decentralization, disintermediation and rationalism, analyzes the jurisdiction power of Weibo diplomacy, platform governance and monitoring the challenges to the actors from the meaning of international law. Finally, the future of public diplomacy based on Internet Weibo is prospected. The fifth part of the conclusion combs the full text structure and the argument train of thought.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G206;D80

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