英国的公共外交（1997-2009）

发布时间：2018-07-12 10:31

本文选题：英国 + 公共外交　；参考：《外交学院》2010年硕士论文

【摘要】： 二战后,尤其是冷战结束后,随着人们思想观念的转向、技术条件的发展和公民社会的发育,公共外交取得了快速发展。公共外交是一个国家为了提高本国知名度、美誉度和认同度,由中央政府通过授权地方政府和其他社会部门、委托本国或者外国社会行为体,使用传播、媒体、公关等手段,与国外公众进行双向交流的活动。作为一种崭新的外交形态,公共外交创造了良好的国际舆论环境,带动了民族国家内涵的扩大,并有助于化解“文明的冲突”。在理论上,公共外交综合了国际关系各流派的不同主张,反映出国际关系理论日益走向融合、统一的未来。? 自从布莱尔工党政府上台至今,英国公共外交的发展方兴未艾。1997年到2003年,是英国公共外交的初步规划与系统化的时期;2004年至2009年,英国公共外交走上正轨,并迎来了快速发展期。英国公共外交的具体内容主要包括文化外交、媒体外交和国际公关这三个相互联系的部分。其中,文化外交主要依靠英语推广、留学服务和教育合作,媒体外交中表现最突出的是英国广播公司(BBC),国际公关中则借助“创意产业”较好地展示了国家形象。英国的公共外交采取了相对灵活的分散性管理体制,将政府的宏观领导与各行业、各机构的自主活动联系起来。由于具备理念明确、贴近民众、文化气息浓厚,名人效应显著等优势,英国的公共外交有很多值得我们借鉴的成功经验。虽然存在着一些局限性和不足,还要经历长久而艰辛的发展历程,但其前景是一片光明的。
[Abstract]:After World War II, especially after the Cold War, with the change of people's ideas, the development of technological conditions and the development of civil society, public diplomacy developed rapidly. Public diplomacy is a country that, in order to enhance its visibility, reputation and identity, is entrusted by the central government to local governments and other social departments to commission national or foreign social actors to use such means as communication, media, public relations, etc. A two-way exchange with the public abroad. As a new diplomatic form, public diplomacy creates a good environment of international public opinion, promotes the expansion of the connotation of nation-state, and helps to resolve the "conflict of civilization". In theory, public diplomacy synthesizes the different ideas of different schools of international relations, reflecting the trend of international relations theory towards the integration of the future. The development of British public diplomacy has been in the ascendant since Blair's Labour government came into power. From 1997 to 2003, it was the initial planning and systematization of British public diplomacy, and from 2004 to 2009, Britain's public diplomacy was on the right track. And ushered in a period of rapid development. The contents of British public diplomacy mainly include cultural diplomacy, media diplomacy and international public relations. Among them, cultural diplomacy mainly depends on English promotion, study abroad service and educational cooperation. The most outstanding performance in media diplomacy is the BBC, while in international public relations, the image of the country is well displayed with the help of "creative industry". Britain's public diplomacy adopts a relatively flexible and decentralized management system, linking the macro leadership of the government with the autonomous activities of various industries and institutions. Because of its advantages such as clear idea, close to the people, strong culture and remarkable celebrity effect, British public diplomacy has many successful experiences that we should learn from. Although there are some limitations and shortcomings, but its prospects are bright.
【学位授予单位】：外交学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：D856.1

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