从塑造国家形象的视角看中国软实力的构建
发布时间：2018-09-11 11:19
【摘要】： 改革开放三十年来,中国在经济和社会发展上取得巨大成就,人民生活水平显著提升,但是“硬实力”的提升并不足以让中国的国际地位获得全方位跨越,西方社会对“中国威胁论”、人权问题等政治制度和社会发展模式的批判仍旧不绝于耳,国家综合国力的发展受制于“软实力”的“木桶效应”已经凸现。由于日趋激烈的国际竞争不仅体现在经济和军事等“硬实力”的增强,而且日益重视发挥包括了文化、国家形象、社会发展模式等方面的“软实力”的作用。增强“软实力”已经成为中国扩大国际影响力、拓展国际生存空间的必由之路。而国家形象就是一种重要的软实力资源,它直接关系到一个国家在国际社会的“声誉资本”。作为一种国格魅力,国家形象能够产生一种硬实力难以获得的吸引力,可以通过影响和改变对方的观念和价值取向来获取对方的理解和认同,从而达到一种“润物细无声”的理想效果。对中国而言,良好的国家形象可以极大地推动中国参与国际政治、经济、安全事务的深度和广度,有助于获得国家发展所需要的各种资源和创造良好的外部环境。然后目前中国国家形象的现状并不是很理想,西方媒体的误读和种种“妖魔化”的曲解不仅损害了中国国家形象,而且根本上不利于中国软实力的构建。未来中国从地区大国走向世界大国的历史进程中,国家形象关系到中国国家利益的整体维护和海外利益的拓展,以及中国的和平崛起和发展模式在多大程度上可以被国际社会认可和接受。 美国著名学者约瑟夫.奈提出的“软实力”概念,成为国家形象的塑造和传播的重要理论依据。不断增强塑造和传播中国国家形象的针对性和有效性,充分发挥国家形象巨大的影响力和凝聚力,进而提升国家“软实力”,实现国家战略意图,具有十分重要的现实意义。本文就试图从国家形象的视角来切入软实力的构建,通过塑造良好的国家形象来推动中国成功运用软实力,增强中国的国家影响力,树立一个在国际社会上追求和平的负责任的大国形象。 论文的框架结构为：第一章是对国家实力和软实力的概述,通过国家实力的定义抽出软实力的概念,阐述了国内外学者对于软实力的界定,并说明了软实力的构成要素和特点。第二章通过对软实力现状不足的分析,说明构建国家形象魅力对于软实力发展的重要性。第三章分析了国家形象的现状并试图找出中国国家形象的目标定位。第四章分析了中国国家形象的优势和不足,试图找出西方媒体误读中国国家形象的原因。第五章就如何塑造中国国家形象从各个方面和层次提出策略和建议。
[Abstract]:Over the past 30 years of reform and opening up, China has made great achievements in economic and social development, and the living standards of its people have improved significantly. However, the improvement of "hard power" is not enough to enable China's international position to gain all-round leaps and bounds. The criticism of the political system and social development model of "China threat", human rights and other issues in western society is still unceasing, and the development of national comprehensive national strength is restricted by the "barrel effect" of "soft power". The increasingly fierce international competition is reflected not only in the enhancement of "hard power" such as economy and military, but also in the role of "soft power", including culture, national image, social development model and so on. Enhancing soft power has become the only way for China to expand its international influence and international living space. The national image is an important soft power resource, which is directly related to a country's "reputation capital" in the international community. As a kind of national charisma, the national image can produce a kind of attraction which is difficult to obtain by hard power. It can gain the understanding and recognition of the other side by influencing and changing the other party's concept and value orientation. Thus achieving an ideal effect of "moisturizing all things silently". For China, a good national image can greatly promote the depth and breadth of China's participation in international politics, economy and security affairs, and help to obtain all kinds of resources needed for national development and create a good external environment. Then the present situation of China's national image is not very ideal. The misreading and various "demonization" misinterpretations of western media not only damage the Chinese national image, but also are fundamentally unfavorable to the construction of China's soft power. In the future, in the historical process of China's transition from a regional power to a world power, the national image is related to the overall protection of China's national interests and the expansion of its overseas interests. And to what extent China's peaceful rise and development model can be recognized and accepted by the international community. Joseph Joseph, a famous American scholar. Nye's concept of "soft power" has become an important theoretical basis for shaping and spreading the national image. It is of great practical significance to continuously strengthen the pertinence and effectiveness of shaping and spreading Chinese national image, give full play to the great influence and cohesion of the national image, and then promote the "soft power" of the country and realize the national strategic intention. This article attempts to cut into the construction of soft power from the perspective of national image, by shaping a good national image to promote China's successful use of soft power, and enhance China's national influence. To establish the image of a responsible power seeking peace in the international community. The frame structure of the thesis is as follows: the first chapter is an overview of national power and soft power. Through the definition of national power, this paper draws out the concept of soft power, expounds the definition of soft power by domestic and foreign scholars, and explains the constituent elements and characteristics of soft power. The second chapter analyzes the current situation of soft power and explains the importance of constructing national image charm for the development of soft power. The third chapter analyzes the current situation of national image and tries to find out the target orientation of Chinese national image. Chapter four analyzes the advantages and disadvantages of China's national image and tries to find out the reasons for the misreading of Chinese national image by western media. Chapter five puts forward strategies and suggestions on how to shape China's national image from various aspects and levels.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：D820
本文编号：2236547
[Abstract]:Over the past 30 years of reform and opening up, China has made great achievements in economic and social development, and the living standards of its people have improved significantly. However, the improvement of "hard power" is not enough to enable China's international position to gain all-round leaps and bounds. The criticism of the political system and social development model of "China threat", human rights and other issues in western society is still unceasing, and the development of national comprehensive national strength is restricted by the "barrel effect" of "soft power". The increasingly fierce international competition is reflected not only in the enhancement of "hard power" such as economy and military, but also in the role of "soft power", including culture, national image, social development model and so on. Enhancing soft power has become the only way for China to expand its international influence and international living space. The national image is an important soft power resource, which is directly related to a country's "reputation capital" in the international community. As a kind of national charisma, the national image can produce a kind of attraction which is difficult to obtain by hard power. It can gain the understanding and recognition of the other side by influencing and changing the other party's concept and value orientation. Thus achieving an ideal effect of "moisturizing all things silently". For China, a good national image can greatly promote the depth and breadth of China's participation in international politics, economy and security affairs, and help to obtain all kinds of resources needed for national development and create a good external environment. Then the present situation of China's national image is not very ideal. The misreading and various "demonization" misinterpretations of western media not only damage the Chinese national image, but also are fundamentally unfavorable to the construction of China's soft power. In the future, in the historical process of China's transition from a regional power to a world power, the national image is related to the overall protection of China's national interests and the expansion of its overseas interests. And to what extent China's peaceful rise and development model can be recognized and accepted by the international community. Joseph Joseph, a famous American scholar. Nye's concept of "soft power" has become an important theoretical basis for shaping and spreading the national image. It is of great practical significance to continuously strengthen the pertinence and effectiveness of shaping and spreading Chinese national image, give full play to the great influence and cohesion of the national image, and then promote the "soft power" of the country and realize the national strategic intention. This article attempts to cut into the construction of soft power from the perspective of national image, by shaping a good national image to promote China's successful use of soft power, and enhance China's national influence. To establish the image of a responsible power seeking peace in the international community. The frame structure of the thesis is as follows: the first chapter is an overview of national power and soft power. Through the definition of national power, this paper draws out the concept of soft power, expounds the definition of soft power by domestic and foreign scholars, and explains the constituent elements and characteristics of soft power. The second chapter analyzes the current situation of soft power and explains the importance of constructing national image charm for the development of soft power. The third chapter analyzes the current situation of national image and tries to find out the target orientation of Chinese national image. Chapter four analyzes the advantages and disadvantages of China's national image and tries to find out the reasons for the misreading of Chinese national image by western media. Chapter five puts forward strategies and suggestions on how to shape China's national image from various aspects and levels.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：D820
【引证文献】
相关期刊论文 前1条
1 冯巧婕;;透视冷战后中国国家形象塑造的机遇与挑战——以日本“3·11”地震为例[J];重庆科技学院学报(社会科学版);2011年21期
相关硕士学位论文 前3条
1 贺虎;软实力视域下的中国国家形象塑造[D];广西师范学院;2012年
2 张颖;论国家形象宣传片的创作与传播[D];苏州大学;2012年
3 石岩;中国与印度国家形象建构比较研究[D];新疆大学;2012年
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