企业公共外交的行为体研究
发布时间：2018-10-11 09:56
【摘要】：公共外交的主体在国家，主力在公众，广大非国家行为体是公共外交的主力军。企业特别是跨国企业在对外交往中往往带有鲜明的国家特点，是传播国家信息、塑造国家形象、维护国家利益的重要平台和渠道之一，也是国家开展公共外交的一支重要力量。“走出去”战略实施10多年来，大量中国企业涌向海外，成绩显著，也面临日益复杂严峻的挑战。中国企业在提升产品质量和服务水平的同时，要更多地投入软实力建设，打造企业文化，传播国家形象，营造更加有利的外部环境。 本文结合当前国际形势和中国国情，，阐述了新时期中国企业开展公共外交的必要性和紧迫性，重点梳理了政府、企业和民间机构三大行为体在推进中国企业“走出去”战略中的定位和作用，明确了三者关系，并提出相应的对策建议。
[Abstract]:The main body of public diplomacy lies in the state, the main force is in the public, and the majority of non-state actors are the main force of public diplomacy. Enterprises, especially multinational enterprises, often have distinctive national characteristics in their foreign exchanges. They are one of the important platforms and channels for disseminating national information, shaping national image and safeguarding national interests, and are also an important force in public diplomacy. Since the implementation of the "going out" strategy more than 10 years ago, a large number of Chinese enterprises have flocked overseas, with remarkable achievements and increasingly complex and severe challenges. While improving product quality and service level, Chinese enterprises should invest more in soft power construction, build corporate culture, spread national image and create more favorable external environment. Combined with the current international situation and China's national conditions, this paper expounds the necessity and urgency of Chinese enterprises to carry out public diplomacy in the new period, and focuses on combing the government. The orientation and role of the three actors of enterprises and private institutions in promoting the "going out" strategy of Chinese enterprises are pointed out, the relationship between them is clarified, and corresponding countermeasures and suggestions are put forward.
【学位授予单位】：外交学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D80;F279.2
本文编号：2263772
[Abstract]:The main body of public diplomacy lies in the state, the main force is in the public, and the majority of non-state actors are the main force of public diplomacy. Enterprises, especially multinational enterprises, often have distinctive national characteristics in their foreign exchanges. They are one of the important platforms and channels for disseminating national information, shaping national image and safeguarding national interests, and are also an important force in public diplomacy. Since the implementation of the "going out" strategy more than 10 years ago, a large number of Chinese enterprises have flocked overseas, with remarkable achievements and increasingly complex and severe challenges. While improving product quality and service level, Chinese enterprises should invest more in soft power construction, build corporate culture, spread national image and create more favorable external environment. Combined with the current international situation and China's national conditions, this paper expounds the necessity and urgency of Chinese enterprises to carry out public diplomacy in the new period, and focuses on combing the government. The orientation and role of the three actors of enterprises and private institutions in promoting the "going out" strategy of Chinese enterprises are pointed out, the relationship between them is clarified, and corresponding countermeasures and suggestions are put forward.
【学位授予单位】：外交学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D80;F279.2
【引证文献】
相关博士学位论文 前1条
1 陈炜;中国跨国公司公共外交[D];厦门大学;2014年
本文编号：2263772
本文链接：https://www.wllwen.com/shekelunwen/waijiao/2263772.html
