当前中国国家形象塑造的问题及对策研究

发布时间：2018-10-22 08:03

【摘要】：进入21世纪以来,全球化的进程加快,世界各国的竞争日趋激烈,国家形象作为国家软实力的重要组成部分,逐渐成为国家间竞争和实现国家利益的重要手段,越来越受到各国的关注和重视。改革开放三十年多年来,中国的快速发展令世人瞩目,西方社会在惊叹“中国奇迹”的同时也开始把中国的壮大视为威胁,“中国威胁论”的论调不断出现。西方社会对中国形象的误读不仅体现了中西方文化与意识形态的差异,更重要的是它反映出中国近年来在国家形象塑造中存在的问题。事实上,改革开放以来,中国的国家形象塑造并未跟上经济发展的步伐,这无疑制约了中国国际竞争力的增强。习近平总书记提出“中国梦”的指导思想,不仅为中华民族的伟大复兴指明道路,也为中国国国家形象的塑造提供了方向和依据。同时对于中国而言,展现文明、民主、开放、进步的良好国家形象,对实现中华民族伟大复兴的中国梦具有重要意义。本文从传播学和国际政治学理论角度出发,立足国家战略的角度来思考,结合对中国国家形象的定位,根据国际传播现状进行分析,从软实力、跨文化传播、危机修复中探索出国家形象塑造的特点和规律,总结出中国国家形象塑造中存在的问题和应该采取的对策。本文一共分为六个部分,第一部分主要阐述选题的背景及研究意义、国内外研究现状及论文的创新点；第二部分分析了国家形象的内涵、国家形象塑造的过程及中国塑造国家形象的重要性,为下文分析国家形象的塑造策略提供理论基础；第三部分主要分析制约中国国家形象塑造的问题；第四部分是分析中国国家形象塑造存在问题的原因；第五章是全文的重点部分,从中国国家形象的定位入手,根据前几章分析出的问题和原因,探讨了符合时代发展的中国国家形象塑造的策略。最后一部分是结论。
[Abstract]:Since entering the 21st century, the process of globalization has been accelerated, and the competition among countries in the world has become increasingly fierce. As an important part of national soft power, national image has gradually become an important means to compete among countries and to realize national interests. More and more attention has been paid by various countries. Since the reform and opening up for more than 30 years, the rapid development of China has attracted the attention of the world. While the western society marvels at the "China miracle", it also begins to regard China's growth as a threat, and the theory of "China threat" is constantly emerging. The misreading of Chinese image in western society not only reflects the differences between Chinese and western culture and ideology, but also reflects the problems existing in the shaping of China's national image in recent years. In fact, since the reform and opening up, China's national image has not kept up with the pace of economic development, which undoubtedly restricts the enhancement of China's international competitiveness. General Secretary Xi Jinping's guiding ideology of "Chinese Dream" not only points out the way for the great rejuvenation of the Chinese nation, but also provides the direction and basis for shaping the image of the Chinese nation. At the same time, for China, showing a good national image of civilization, democracy, openness and progress is of great significance to Chinese Dream, who has realized the great rejuvenation of the Chinese nation. Based on the theory of communication and international political science, this paper thinks from the angle of national strategy, combines the orientation of Chinese national image, analyzes the present situation of international communication, and analyzes the soft power and cross-cultural communication. This paper explores the characteristics and rules of national image shaping in crisis repair, summarizes the problems existing in Chinese national image shaping and the countermeasures that should be taken. This paper is divided into six parts, the first part mainly describes the background and research significance of the topic, domestic and foreign research status and innovative points of the paper; the second part analyzes the connotation of the national image. The process of shaping the national image and the importance of shaping the national image in China provide the theoretical basis for the following analysis of the strategy of shaping the national image, the third part mainly analyzes the problems restricting the shaping of the national image of China; The fourth part is the analysis of the reasons for the problems in the shaping of China's national image, the fifth chapter is the key part of the full text, starting with the positioning of China's national image, according to the previous chapters of the analysis of the problems and reasons, This paper discusses the strategy of shaping China's national image in line with the development of the times. The last part is the conclusion.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D61;D822

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