试析中美两国驻彼使领馆网络外交实践差异

发布时间：2019-03-20 13:22

【摘要】：在全球化浪潮下，信息技术革命催生出了现代外交的新手段——网络外交。它自诞生之日起，就以其独特特性开始对国际社会产生日益重大的影响。美国凭借其领先的信息科技和网络技术,已经率先着手研究网络外交的理论构想，并将其作为21世纪总体外交战略的重要组成部分，在全世界进行推广实践。而中国坐拥数以亿计的网络用户，，却似乎没有认识到开展网络外交的重要性和迫切性。近年来，美国战略东移，加大了对华网络外交的投入力度，而中国对美国的网络外交活动仍然按部就班。中美两国驻彼使领馆是两国主要的外交执行机构，但事实上两者的外交网站无论在形式还是内容上都存在不小差异。本文通过双方网站表现对比分析得出：中国在美网络外交规模小，形式上单一、零散，内容多高政治议题，缺乏与受众的互动；而美国在华网络外交规模大，形式上整齐划一，内容上高低政治议题相辅相成，非常重视与网民互动。本文还以双方网络外交的不同表现为基础，探索两国网络外交实践差异的深层次原因，并立足中国实际情况，初步提出发展与提升中国网络外交的对策与建议。
[Abstract]:Under the tide of globalization, the information technology revolution gave birth to a new means of modern diplomacy-network diplomacy. Since its birth, it began to have an increasingly significant impact on the international community with its unique characteristics. With its leading information technology and network technology, the United States has taken the lead in studying the theoretical conception of cyber diplomacy and taking it as an important part of the overall diplomatic strategy in the 21st century to promote and practice in the world. China, with hundreds of millions of Internet users, does not seem to recognize the importance and urgency of cyber diplomacy. In recent years, American strategic eastward shift, increased investment in cyber diplomacy to China, and China's cyber diplomacy activities to the United States are still on a step-by-step basis. The Chinese and American embassies and consulates are the main diplomatic executing agencies of the two countries, but in fact, the diplomatic websites of the two countries are quite different in form and content. Through the comparative analysis of the performance of the websites of the two sides, this paper draws a conclusion: China's network diplomacy in the United States is small in scale, single in form, fragmented, high-content political issues, lack of interaction with the audience; The network diplomacy of the United States in China is large in scale, uniform in form, complementary in content, and attaches great importance to interaction with netizens. Based on the different manifestations of the network diplomacy between the two countries, this paper explores the deep-seated reasons of the differences in the practice of network diplomacy between the two countries, and puts forward the countermeasures and suggestions for the development and promotion of China's network diplomacy on the basis of the actual situation in China.
【学位授予单位】：外交学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：D822.3;D871.2

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