体育产业与文娱产业融合的优化策略研究

发布时间：2018-02-26 11:40

本文关键词： 体育产业文娱产业产业融合现状分析优化对策　出处：《武汉体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：改革开放政策已推行三十余年,人们的生活水平不断提高,体育产业的发展也迎来了一个崭新的春天。但由于各地体制政策的局限和消费者自身消费水准的加强,现有单一和同质的体育产品难以满足人民日益增长的需求。如何能更好地促进体育产业与文娱产业的有效融合,越来越引起人们的思考。本文采用文献研究、逻辑分析、定性定量结合分析和案例分析等方法,立足于产业融合发展的角度,对当前我国体育产业和文娱产业的发展现状进行分析,着重研究了两个产业之间的关联性、融合的驱动因素,解析了现有的三种融合模式,利用投入产出法和相关的数据计算侧面分析两个产业之间的融合水平,得出现有这两个产业还处于一个比较孤立的发展状态,两者之间的结合发展不仅仅缺乏相应的理论体系的支撑,同时也缺乏相应的实践经验的参考,并由此总结出其发展当中存在的瓶颈。因此,本文认为体育产业与文娱产业的融合要得到良好发展,需从政府、企业和消费者这三个方面来进行构架路径,并因此提出我国体育产业与文娱产业融合发展的优化策略:政府需构建良好的宏观保障体系,其中包括稳定融合环境,落实体制改革,完善产业政策,打造融合平台,开拓融合空间,实行主体机制,夯实融合基础,统筹政府资金,培育专业人才,强化融合条件;引导消费构建合理的中观需求市场,大力宣传,提高认知能力,深度开发,挖掘潜在需求,激发创意,使消费者乐在其中;企业构建深层次的微观合作关系,强化融合理念,深化企业合作,培育旗舰企业,打造精品产品,拓展营销渠道,培育文化品牌。在论文的最后,我们对本文进行了总结性的表述,然后对本文在研究当中存在的不足进行一一列举分析,希望能够为未来的研究工作提供指导方向。
[Abstract]:The reform and opening up policy has been carried out for more than 30 years, people's living standards have been continuously improved, and the development of the sports industry has ushered in a new spring. However, due to the limitations of the local institutional policies and the strengthening of consumers' own consumption standards, The existing single and homogeneous sports products are difficult to meet the increasing needs of the people. How to better promote the effective integration of the sports industry and the cultural and cultural industry has aroused more and more people's thinking. Combining qualitative and quantitative analysis and case analysis, based on the angle of industrial integration and development, this paper analyzes the current development situation of sports industry and entertainment industry in China, and focuses on the relationship between the two industries. The driving factors of integration, the analysis of the existing three fusion models, the use of input-output method and related data to calculate the level of integration between the two industries, we can see that the two industries are still in a relatively isolated development state. The development of the combination between the two is not only lack of the corresponding theoretical system support, but also lack of reference to the corresponding practical experience, and thus summed up the bottleneck in its development. This paper believes that the integration of sports industry and entertainment industry to get a good development, need from the government, enterprises and consumers to structure the path, Therefore, this paper puts forward the optimization strategy of the integration and development of sports industry and entertainment industry in China: the government should build a good macro security system, including stabilizing the fusion environment, implementing the system reform, perfecting the industrial policy, and creating the fusion platform. Open up the fusion space, implement the main body mechanism, consolidate the fusion foundation, coordinate the government funds, cultivate the specialized talents, strengthen the fusion condition, guide the consumption to construct the reasonable mesoscopic demand market, vigorously propagate, improve the cognition ability, develop deeply, Tap potential demand, stimulate creativity, make consumers happy, build deep-seated micro-cooperation relationship, strengthen the concept of integration, deepen enterprise cooperation, cultivate flagship enterprises, create high-quality products, expand marketing channels, At the end of this paper, we give a summary of this paper, then enumerate and analyze the shortcomings of this paper in order to provide guidance for future research work.
【学位授予单位】：武汉体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05;G124

【相似文献】