扬州市文化产业发展政策研究

发布时间：2018-03-15 00:07

本文选题：文化产业　切入点：产业发展政策　出处：《扬州大学》2014年硕士论文　论文类型：学位论文

【摘要】：文化产业作为全世界公认的朝阳产业,对推动地区的经济发展、产业转型和城市品牌建设都具有重要的意义。扬州作为全国首批历史文化名城之一,近年来其文化产业的发展取得了一定成绩,但与产业发达地区相比仍有一些差距。为促进文化产业发展,扬州市政府制定出台了一系列文化产业发展政策,从多个方面对文化产业发展提供引导和扶持。从政策执行情况看,扬州的文化产业政策仍存在着可供改善和优化的空间,这也是本文研究和着力解决的问题。本文从政府公共政策的角度着眼,对扬州文化产业发展政策进行了研究。首先对国内外文化产业和文化产业政策领域的研究现状和理论成果作了总体概述,选取了3P理论作为本文研究的基本理论模型。随后,对扬州文化产业发展现状进行分析,利用3P理论模型对扬州现存文化产业发展政策进行分析,提出了扬州文化产业发展政策主要的3点不足：政策路径有依赖、政策内容少突破、政策执行力不强。接着,选取洛杉矶、苏州等国内外5大文化产业发达城市,对其文化产业政策特点进行分析,并提炼出可供扬州借鉴参考的成功经验。最后,以3P模型为框架,对进一步完善扬州文化产业发展政策提出了对策建议,主要是优化产业发展规划,加强产业载体建设,加强市场监管,引导文化与科技融合发展,加大人才引进培养力度,提升财政扶持资金的使用绩效,拓宽产业投融资渠道,深化文化体制改革,并建立完善相应的政策执行保障机制。
[Abstract]:As a sunrise industry recognized all over the world, cultural industry plays an important role in promoting regional economic development, industrial transformation and urban brand building. Yangzhou is one of the first historical and cultural cities in the country. In recent years, the development of its cultural industry has made some achievements, but there are still some gaps compared with the developed regions. In order to promote the development of cultural industry, the Yangzhou Municipal Government has formulated a series of policies for the development of cultural industry. From the point of view of policy implementation, there is still room for improvement and optimization in Yangzhou's cultural industry policy, which is also the problem to be studied and solved in this paper. From the angle of government's public policy, this paper studies the development policy of Yangzhou's cultural industry. First of all, it gives a general overview of the current research situation and theoretical achievements in the field of cultural industry and cultural industry policy at home and abroad. The 3P theory is selected as the basic theoretical model of this paper. Then, the present situation of Yangzhou cultural industry is analyzed, and the existing cultural industry development policy of Yangzhou is analyzed by using the 3P theory model. Three main deficiencies of Yangzhou's cultural industry development policy are put forward: the policy path is dependent, the policy content is less breakthrough, and the policy execution is not strong. Then, five developed cities of cultural industry, such as Los Angeles and Suzhou, are selected. The characteristics of its cultural industry policy are analyzed, and the successful experiences for reference of Yangzhou are extracted. Finally, taking the 3p model as the framework, the author puts forward some countermeasures and suggestions to further improve the development policy of cultural industry in Yangzhou. It is mainly to optimize the industrial development plan, strengthen the construction of industrial carrier, strengthen market supervision, guide the development of culture and science and technology, increase the intensity of talent introduction and training, improve the performance of financial support funds, and widen the channels of industry investment and financing. Deepen the reform of the cultural system and establish and improve the corresponding policy implementation guarantee mechanism.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G124

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